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• Policy 8: Undertake programs which will diversify and help to keep the City's revenue system stable from short-term fluctuations in any one revenue source. • Program 8.1 : Promote a varied mix of land uses to ensure a broad revenue base through proactive land use planning and zoning. • Program 8.2: Continue to investigate and utilize potential new revenue sources, particularly those which will not add to the tax burden of residents and local businesses. • Program 18.1 : Promote a diverse economic base by implementing the Economic Development Strategic Plan. The proposed General Plan amendment would reduce the total acreage of privately-owned, potentially developable sites in the City with the Business Park (Industrial/Commercial and Office) and General and Limited Industrial land use designations by approximately 40 acres. This change would effectively reduce the amount of land in the City available for light industrial uses. There are other properties in the City that have a General Plan land use designation of Business Park (Industrial/Commercial and Office) or General and Limited Industrial. Therefore, the proposed General Plan amendment to change the land use designation for the project area to Retail/Highway/Service Commercial; Business and Professional Offices would not eliminate new opportunities for industrial development. Based on the City's existing inventory of business park and industrial land, staff believes there would be adequate remaining land in the City to accommodate industrial development opportunities consistent with the existing General Plan land use designations; especially within the nearby areas to the north of the project area on Commerce Circle, east of the project area on Owens, Franklin, and Johnson Drives, and farther to the east within Hacienda. As indicated above, the project would promote goals, policies, and programs related to encouraging appropriate infill development, allowing reuse of vacant and underutilized parcels, and promoting the Economic Development Strategic Plan. Zoning and Uses The parcels within the project area are zoned PUD-G&LI District, PUD-I/C-O District, and I-G-40,000 District. The 12 parcels in the JDEDZ would be rezoned to PUD-C District, which would establish a list of permitted and conditionally permitted uses that would allow a wide range of commercial uses. The proposed list of uses (Attachment 4) do not necessarily emulate any one existing commercial zoning district within the Pleasanton Municipal Code; rather, they were selected to allow for commercial diversity and to promote vitality within the project area. Each use was evaluated and selected to ensure a mix of uses with both local and regional market draw potential to capitalize on the project area location along both local arterial streets and regional transportation corridors. The proposed uses include, but are not limited to, club retail, hotels, restaurants, bars and brewpubs, microbreweries, food stores, department stores, gymnasiums, and offices. Staff believes these uses will achieve the desired commercial Page 8 of 23