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Staff believes the JDEDZ is consistent with the General Plan Land Use Policies and Programs listed below, as the project would: (1) Transform the project area into a thriving commercial corridor with a diverse mix of uses, while retaining, and in some cases allowing for expansion of existing uses within the project area; (2) Create new land uses and services in the community that would promote long-term economic growth by generating substantial new revenues for the City; (3) Maximize the development potential on an infill project area located along transportation corridors and near transit by encouraging the development of both locally and regionally accessible uses; and (4) Streamline the development review process for new land uses through completed CEQA documentation and in most cases staff-level development review processes. General Plan - Land Use Element • Program 2.2: Encourage the reuse of vacant and underutilized parcels and buildings within existing urban areas. • Policy 5: Evaluate land-use changes in the context of overall City welfare and goals, as well as the impacts on surrounding neighborhoods. • Program 5.1: When evaluating development proposals or changes in land use consider General Plan policies, zoning ordinance standards, existing land uses, environmental impacts, safety, and resident, merchant, and property owner concerns. • Program 5.2: Consider surrounding land uses and potential impacts when changing land-use designations. • Policy 13: Ensure that neighborhood, community, and regional commercial centers provide goods and services needed by residents and businesses of Pleasanton and its market area. • Policy 15: Encourage industrial, commercial, and office development which is compatible with environmental constraints in Pleasanton. • Policy 26: Encourage the participation and collaboration of Pleasanton residents and businesses in land-use planning and decision making. General Plan — Economic and Fiscal Element • Goal 2: Sustain the community's quality of life with a vigorous and diverse economy. • Policy 1: Enhance Pleasanton's diversified economic base through an aggressive business retention and expansion program. • Policy 3: Strengthen the retail sector. • Goal 4: Maintain a diverse and stable revenue system. Page 7 of 23