16 - Laserfiche WebLink

Metadata

Thumbnails

Annotations

story step back from 10-feet to 28-feet, while retaining horizontal articulation for all three stories. • On the three-story storage building, removed the orange branding color from the third story on north elevation (Stanley Boulevard). The applicant also spoke to these changes, further noting the addition of landscaping to the south side (Nevada Street). The applicant also indicated their willingness to completely remove the orange band from the three-story building. As described in the October 28 minutes, when presented with examples provided by Commissioner Allen of Public Storage facilities that did not include (or had significantly less) orange branding, the applicant responded that the examples shown had been rebranded to include the orange. However, based on additional information provided to staff, the applicant's statement was not correct for at least some of the examples shown, where in fact, no rebranding occurred. At the hearing, there were no public comments, however, staff received six written public comments. The comments noted concerns with the amount of orange branding color of on the building, the overall height/scale of the buildings, and spoke to the proposed amenity. The Commission's discussions were focused on building massing and scale, amenities and mitigations, and the amount of orange on the buildings. After deliberation, a majority of the Commission concluded that the proposed use was appropriate at this location, and that the buildings and site had been appropriately designed. However, the Commission suggested an added condition of approval to remove the orange band from the three-story building, with the orange color to remain as proposed on the single-story building and the office. The Commission, on a 4-1 vote, approved the subject application based on the project analysis, Design Review criteria, and CUP findings, and subject to 97 conditions of approval. Commissioner Allen dissented, specifically noting concerns with the orange on the one- story storage building. During the Commission's deliberations and with respect to her decision, she cited General Plan Community Character Element Policies 15 and 16 (and related programs) relating to branding including: • Program 15.3: Require developers to include the following features, as feasible, in the development of new and the redevelopment of existing commercial areas: o Attractive colors, minimizing bright franchise colors... • Policy 16: Discourage Franchise and prototype architecture and signage • Program 16.1: Develop a procedure to work with development applicants to modify formula design to more closely relate to and reinforce the special character of Pleasanton Page 4 of 14