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A-58 | City of Pleasanton Housing Needs Assessment <br />Figure A-42: Contract Rents for Renter-Occupied Units <br /> <br />Notes: <br />Universe: Renter-occupied housing units paying cash rent <br />Source: ABAG 2021 Pre-certified Housing Needs Data (U.S. Census Bureau, American Community Survey 5-Year <br />Data (2015-2019), Table B25056) <br /> <br />Since 2009, according to U.S. Census data, the median rent has increased by 62.4 percent in <br />Pleasanton, from $1,650 to $2,290 per month (see Figure A-43). Since U.S. Census data often <br />lags market rates, Zillow rental data was obtained to provide more current market rates. Based <br />on zip codes that include Pleasanton, Zillow data shows typical observed rent price at <br />approximately $3,200 per month in December 2020. In Alameda County, the median rent has <br />increased 56.2 percent, from $1,240 to $1,690. The median rent in the region has increased <br />significantly during this time from $1,200 to $1,850, just over a 54.0 percent increase. <br />Pleasanton’s rent increase outpaced both the county and the Bay Area. <br />6%6% <br />9% <br />12%10% <br />7% <br />22% <br />19% <br />16% <br />25%23% <br />28% <br />17%17% <br />22% <br />11%12% <br />17% <br />7% <br />13% <br />0.0% <br />5.0% <br />10.0% <br />15.0% <br />20.0% <br />25.0% <br />30.0% <br />Pleasanton Alameda County Bay AreaPercent of Rental UnitsRent less than $500 Rent $500-$1000 Rent $1000-$1500 Rent $1500-$2000 <br />Rent $2000-$2500 Rent $2500-$3000 Rent $3000 or more