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Revised Final Supplemental Environmental Impact Report (RFSEIR) The complete RFSEIR includes: • The DSEIR • The FSEIR as previously certified (including all written responses to comments received during the DSEIR comment period, revisions to the DSEIR, and the Economic Impact Analysis) • The RDSEIR • All written comments and responses to comments received during the RDSEIR comment period and revisions to the RDSEIR • A Revised Mitigation Monitoring and Reporting Program (RMMRP). Conclusions of the RFSEIR are described in the Supplemental Recirculation Memorandum (Attachment 2A) and the Response to Comments document (Volumes I and II) using the following link: http://www.cityofpleasantonca.gov/idedz. NON-ENVIRONMENTAL TOPICS OF IMPORTANCE Several non-environmental topics have been prominent in the community's discussion of the JDEDZ, and the responses to these concerns are summarized below. More detailed responses can be found in Chapter 4 of the March 21, 2016 FSEIR document (http://www.cityofpleasantonca.gov/jdedz). Local Business Impacts The Economic Impact Analysis (Economic Analysis) prepared by ALH Economics, an urban and regional economic consulting firm under contract to the City, indicates impacts generated by the JDEDZ on the market area's2 existing retail environment would be limited. The Economic Analysis projects Phase I sales in the JDEDZ (i.e., the sales resulting from a club retail use and a limited amount of general retail uses) could result in a decrease in annual sales by existing market retailers of approximately $26.7 million, or 0.9 percent of the market area's existing $3 billion in annual retail sales, which is a nominal impact. The proposed JDEDZ's effect on the local economy is projected to be focused in three specific retail categories: gasoline stations, home furnishings and appliances, and food and beverages. In the first two categories (gasoline stations, and home furnishings and appliances), sales within the JDEDZ would amount to a combined 1.1 percent or less of existing market area sales, which would not be considered substantial when spread among the numerous gas stations and home furnishing and appliance stores in the market area. While food and beverage sales within the JDEDZ would amount to 7.4 percent of existing market sales, the new market demand alone generated between now and buildout of the JDEDZ would be sufficient to recompense existing businesses 2 The "market area" for this study comprises 18 full census tracts and three partial census tracts spanning the City of Pleasanton, the majority of the City of Dublin, and some unincorporated Alameda County areas south of the City of Pleasanton and northwest of the City of Dublin. The market area was determined through review of drive times to the project site and the locations of other nearby club retail stores, with consideration also given to natural and man-made features, such as topography and freeway access. Page 17 of 23