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11
City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2020
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020420
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11
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1/28/2020 5:28:08 PM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
2/4/2020
DESTRUCT DATE
15Y
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11 ATTACHMENT 4
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\CITY CLERK\AGENDA PACKETS\2020\020420
11 ATTACHMENT 5A
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\CITY CLERK\AGENDA PACKETS\2020\020420
11 ATTACHMENTS 6-9
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\CITY CLERK\AGENDA PACKETS\2020\020420
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Revised Final Supplemental Environmental Impact Report (RFSEIR) <br /> The complete RFSEIR includes: <br /> • The DSEIR <br /> • The FSEIR as previously certified (including all written responses to comments <br /> received during the DSEIR comment period, revisions to the DSEIR, and the <br /> Economic Impact Analysis) <br /> • The RDSEIR <br /> • All written comments and responses to comments received during the RDSEIR <br /> comment period and revisions to the RDSEIR <br /> • A Revised Mitigation Monitoring and Reporting Program (RMMRP). <br /> Conclusions of the RFSEIR are described in the Supplemental Recirculation <br /> Memorandum (Attachment 2A) and the Response to Comments document (Volumes I <br /> and II) using the following link: http://www.cityofpleasantonca.gov/idedz. <br /> NON-ENVIRONMENTAL TOPICS OF IMPORTANCE <br /> Several non-environmental topics have been prominent in the community's discussion <br /> of the JDEDZ, and the responses to these concerns are summarized below. More <br /> detailed responses can be found in Chapter 4 of the March 21, 2016 FSEIR document <br /> (http://www.cityofpleasantonca.gov/jdedz). <br /> Local Business Impacts <br /> The Economic Impact Analysis (Economic Analysis) prepared by ALH Economics, an <br /> urban and regional economic consulting firm under contract to the City, indicates <br /> impacts generated by the JDEDZ on the market area's2 existing retail environment <br /> would be limited. The Economic Analysis projects Phase I sales in the JDEDZ (i.e., the <br /> sales resulting from a club retail use and a limited amount of general retail uses) could <br /> result in a decrease in annual sales by existing market retailers of approximately $26.7 <br /> million, or 0.9 percent of the market area's existing $3 billion in annual retail sales, <br /> which is a nominal impact. <br /> The proposed JDEDZ's effect on the local economy is projected to be focused in three <br /> specific retail categories: gasoline stations, home furnishings and appliances, and food <br /> and beverages. In the first two categories (gasoline stations, and home furnishings and <br /> appliances), sales within the JDEDZ would amount to a combined 1.1 percent or less of <br /> existing market area sales, which would not be considered substantial when spread <br /> among the numerous gas stations and home furnishing and appliance stores in the <br /> market area. While food and beverage sales within the JDEDZ would amount to <br /> 7.4 percent of existing market sales, the new market demand alone generated between <br /> now and buildout of the JDEDZ would be sufficient to recompense existing businesses <br /> 2 The "market area" for this study comprises 18 full census tracts and three partial census tracts spanning <br /> the City of Pleasanton, the majority of the City of Dublin, and some unincorporated Alameda County <br /> areas south of the City of Pleasanton and northwest of the City of Dublin. The market area was <br /> determined through review of drive times to the project site and the locations of other nearby club retail <br /> stores, with consideration also given to natural and man-made features, such as topography and freeway <br /> access. <br /> Page 17 of 23 <br />
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