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Ms. MicheloHri said that in driving the area, her eye was drawn to the upper portion of the building. Ms. Ayala said if you have 50 vendors in one location, you should be able to come up with something. She would be more than happy to help them come up with some ideas for advertising, but there arc many things that you can do. It is important that people know where your business is located and that you have some way to identify that you are an antique business. She is not one who is going to be in favor of putting this many signs, as Rynick has, that can attract attention. She is not really sold on coming here and telling us what's wrong with everybody's sign. Those complaints could be lunged in to the Code Enforcement Officer and the Code Enforcement Officer would go out to investigate. Ms. Derails said that what has been consistent policy of the Council in the past has been to minimize signage. She does want people to be able to find the business, but then there is the signage for advertising. That is why she does not feel comfortable without seeing exactly what is being proposed, to make sure the purpose is to solve a problem that people can find the business, rather than to solve an advertising problem. She really does not want to solve an advertising problem with signage, and that was her reason for wanting to see more. She said she would be happy to consider something that she could really get a better idea of, but she does not really have a good idea after looking at these prints. It is a monmnent sign that is being proposed, but there is no design. Ms. Miehelotti asked Mr. Swift if the monument sign would be along with the other tenant signs, like we have done in other areas of retail, where it becomes the main entrance, or where there is predominance given to the dominant user. If that was so, do they have any desire to have something like that on Stanley Boulevard where there would be the antique monument sign, where signage would be taken away from the California side? Are the other tenants in favor of doing that? She does not have an idea if they are in favor of reduced signage. She is where Ms. Dcrmis is, and really would like to see a proposal with smaller signs on the sides of the building and the whole comprehensivc thing. Mr. Swift said he did not know what the other businesses would like. This applicant wanted its own monument sign and that is what we have been referring to. Ms. Ayala said there are certain regulations in place that staff' is to enforce and that we are going to open a can of worms because anyone who doesn't get the signage that they particularly want, and she is sure there are many businesses out there that have been denied certain signage, are going to say, "Let's take it to the City Council," because you have that group of designers up there and they are going to probably approve things one by one. She does not want to get into that line of business. She said she likes to set policy and let staff enforce it. Pleasanton city council 33 06/20/00 Minutes