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Mr. Pico said that he did not want to see another monument sign on Stanley Boulevard but would not have any objection to modifying the existing monument sign. He would not have any significant objection to a modest sign on the west side of the building that would say "antiques." To allow the applicants to be able to put some window type sign in one or more of the windows in the front of the building would be objectionable. He just does not want to see another monument sign up and therethrc his sense is that he could support the decision of the Planning Commission with the exception that he would add one sign on the west side of the building. People coming down Stanley Boulevard would be able to see "antiques" and that would allow some modest window sign in the glass windows. Ms. Michelotti said this is really a retail type business and that what some of the people have expressed about antique shops moving out from downtown to the commemial service area, like what is happening here, does happen. She agrees with that. She has been to other cities where she goes antique hunting and she is delighted when she sees a sign that says "antiques." Signage is important. She does not have a complete clear concept of exactly the size and all of the signage as it has been presented, because we have had so many variations here. She, like Mr. Pico, does not have an objection to a smaller sign, a more modest sign on the side of the building and then the signage in the front. She does not want a huge sign. She does not think the signs a~ presented along the side are really maybe appropriate in size. She could go along with a smaller size on the west side, as Mr. Pico suggested. Ms. Dennis said she is having trouble visualizing exactly what's being proposed and she is wondering if we could request that the applicants come back with something that is visually specific about what they would like to see so that we can add, take olt~ etc. She does not have a good sense of what she could support. or could not support. She could possibly go along with what Ms. Michelotti and Mr. Pico have proposed. On the other hand, she wants to make sure that she knows exactly what it is that she is approving, very specifically, because she cannot really tell from these pictures. The pictures show the signs similar in size, with the exception that one is on a window and one says "open." Mr. Pico said that his sense is that he really does not want to bc designing every sign for every building. We need to leave some of this to the judgment of the applicant and to staff and he would like to see the Council not have to revisit this item again. Ms. Ayala said she knows that some cities very near us are following oar lead with sig~age. In fact, there is one sentence here, "left unchecked, businesses competing with each other lbr visual prominence cm~ be self defeating a.s it produces visual clutter and confuses consumers," that cities that she knows fail under that category. She does not want Pleasanton to be one of them. She would be definitely leaning towards a more conservative approach than anyone has mentioned. She believes that the monument sign is a good sign because it is at the comer, If she wcm the applicants, that is what she would want to accent. Could it be situated so that it could been seen, What they arc lacking is visual presence coming from Livermorn? Pleasanton City Council 32 06/20/00 Minutes