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Mr. Schnugg responded that the original condition on the initial PUD was that only three slots would be made available for tenants. In six years there have been a number of tenants who wished to have signs which have been denied. The idea now is that signage is needed for a new entity and a new Center which was not contemplated at the time that this sign was put up. He agrees with Mr. Tarver that if they could come up with a way to name the Rose Pavillion on the sign it would be helpful, but that is how the site developed and they are now trying to do something after the fact. However, it remains that these two new operations do a lot to upgrade the tenant base they now have. It would be beneficial for all involved - the City, Spieker Partners, the tenants in the shopping center, Ethan Allen and Galaxy 8 - to add the additional tenant signs. Mr. Tom Osborne, owner of the Ethan Allen Gallery in the Rose Pavillion, felt that even though the store does a great deal of advertising by other methods, adding the store's name to the existing pylon sign would have a tremendous impact on their business. It would reinforce their presence in the center and bring a new dimension to what is not on the sign now. He stated that by putting the sign up, other people will be reached who would not be inclined otherwise to stop by the Rose Pavillion. Ms. Mohr asked how the Rose Pavillion is used as an identification in their advertising, by using the name or the symbol of the rose. Mr. Osborne indicated that in the mailers and the yellow pages he uses the actual name as way of identification. Mr. Chris Owens supports the granting of this application for a couple of reasons. Pleasanton has approved a fair amount of retail stores over the last several years some of which have not done too well. Signage has been an issue since he's been involved in land use and consulting since 1979. He realizes the freeway is a very sensitive area, however, here is a situation where a sign is already in place and there is room on the panel which could be used to draw attention to a national firm which would draw people off the freeway into this shopping center. Since the sign is there why not make it effective. Mr. Dale Davison, 4200 Rosewood Drive with Cinema-Cal Enterprises, the tenant of the Galaxy 8 Cinemas, stated that by having their name on the sign it would further increase and educate people to their location, especially out of town traffic which would not be familiar with the fact that there is a theater there. There being no further testimony, Mr. Mercer declared the public hearing closed 10-15-91 12