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CITY OF PLEASANTON ECONOMIC DEVELOPMENT STRATEGIC PLAN FY2024-2028 <br />While most of the proposed interventions would <br />benefit the entire City of Pleasanton, there are <br />targeted policies and programs that are structured <br />to achieve “major project” strategic objectives <br />related to sustaining Downtown Pleasanton’s <br />economic vitality, supporting the long-term <br />economic viability of Stoneridge Mall, and <br />redevelopment of underutilized parcels throughout <br />the City. <br />The formal development of each program will <br />require further refinement with respect to defining <br />program eligibility guidelines, application processes <br />(if needed), business outreach activities, and desired <br />program outcomes. <br />Recommended Resources <br />Investment in technology-based resources is <br />recommended to foster cross-cutting economic <br />development activities such as: <br />Economic Development Organization <br />(EDO) Operations: <br />email, electronic calendar, and <br />scheduling, contact database, <br />project management. <br />Web Presence: <br />web site, social media, blogging, Facebook, <br />LinkedIn, Twitter, Wikipedia, mobile phone <br />applications, business assistance directory. <br />Research Uses: <br />community profiles and information <br />documentation, economic impact <br />monitoring, building and site <br />inventory management. <br />Program Specific Technologies: <br />business attraction, business prospect/ <br />lead management, business-to-business <br />networking, business retention and <br />expansion, business climate surveys. <br />29