Laserfiche WebLink
CITY OF PLEASANTON ECONOMIC DEVELOPMENT STRATEGIC PLAN FY2024-2028 <br />INTRODUCTION <br />Willdan collected demographic and economic data <br />from August 2022 through April of 2023 from a <br />variety of industry standard software subscription <br />licenses to evaluate trends and projections related <br />to the City of Pleasanton’s competitive market <br />position within the regional economy. <br />These findings informed the following EDSP <br />deliverables and consensus building work <br />sessions with staff and the Pleasanton Economic <br />Vitality Committee: <br />• Demographic & Economic Profile Report <br />• Data Collection Interviews/Developer Outreach <br />• Retail/Dining & Mixed-Use Market Analysis <br />• Business Retention & Expansion Strategy <br />• Workforce Attraction Strategy <br />• Case Study Research <br />• Internal Consensus Building Work Session <br />• Economic Development Performance Measures Dashboard <br />• Implementation & Funding Plan <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />The study also relies on client provided background <br />reports, studies, and data including: <br />• 2005 Pleasanton General Plan 2025 <br />• 2013 Economic Development Strategic Plan <br />• Pleasanton Economic Development Strategic Plan Background <br />Report, Aug 2013 <br />• Pleasanton Economic Assets Report, Nov 2013 <br />• City of Pleasanton Downtown Specific Plan, Adopted Aug 2019 <br />• City of Pleasanton Community Survey, Oct 2021 <br />• 2022 Business Climate Survey <br />• Stoneridge Mall Framework Components, Adopted Jan 2023 <br />• City of Pleasanton 2023-2031 Housing Element, Adopted <br />Feb 2023 <br />Additional documents through partner interviews: <br />• Visit Tri Valley 2023-2027 Destination Strategic Plan Overview <br />• Innovation Tri-Valley 2040 Vision Plan <br />• Alameda County Fairgrounds Demographics, 2022 <br />• Alameda County Fair Demographic Survey Findings, 2023 <br />• The Mirador View, 2022 Perspectives on the Tri-Valley <br />• Pleasanton Biotech Companies Business Listing <br />Appendix I: <br />Methodology & Approach <br />30