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Enhance Regional Partnerships <br />One of Pleasanton’s greatest strengths is its location within a <br />region with a critical mass of entrepreneurship and innovation <br />activity. Entrepreneurship and innovation programming is <br />a synergistic activity that must build upon the City’s existing <br />ecosystem (i.e., I-Gate, Innovation Tri-Valley). Extending and <br />strengthening these regional partnerships will require sustained <br />focus on networking and program development. <br />Assess and Strengthen “Economic Gardening” <br />Programs to Amplify Entrepreneurship and Business <br />Support3 <br />Economic Gardening® programs provide cities with database <br />research, search engine optimization, geographic information <br />systems, and listening posts to find new markets, provide <br />competitive intelligence to support local “Stage 2” growth <br />companies, and grow jobs locally. <br />Assess and Strengthen Entrepreneurial Networking <br />and Mentoring Programs <br />Entrepreneurial networking and mentoring programs are a vital <br />component for workforce attraction <br />Several existing resources are available to the City of Pleasanton <br />to scale the City’s entrepreneurial ecosystem. Business incubator/ <br />accelerator events and training could include expanding low <br />cost and high impact programs like the Kauffman Foundation’s <br />1,000,000 Cups4. <br />The City should also evaluate existing local and regional programs <br />to identify possibilities for new programs, ensuring opportunities <br />across demographic lines (e.g., women, youth, underrepresented <br />racial/ethnic groups) and a special lens for underserved <br />populations (e.g., financially distressed). <br />KEY INITIATIVES <br />The Entrepreneurship & Innovation Outreach Program may <br />require additional staff resources and scheduled for Year 2 or <br />3 implementation after the Organizational Capacity Building <br />Initiative and BRE Programs are operational. <br />4.1 <br />4.2 <br />4.3 <br />CITY OF PLEASANTON ECONOMIC DEVELOPMENT STRATEGIC PLAN FY2024-2028 21