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CITY OF PLEASANTON ECONOMIC DEVELOPMENT STRATEGIC PLAN FY2024-2028 <br />Existing Conditions <br />The existing legal and regulatory environment in <br />Pleasanton relies heavily on individual approvals of <br />Planned Unit Developments (PUDs). Historically, this <br />approach has been a fiscally responsible method <br />of managing Pleasanton’s greenfield development. <br />Yet it has limitations when portions of a PUD <br />become underutilized and would benefit from <br />redevelopment. Two major opportunities have been <br />identified for the City of Pleasanton: <br />Stoneridge Mall <br />Stoneridge Mall is a major redevelopment <br />opportunity in the northeast portion of Pleasanton. <br />After a planning process that included community <br />meetings, workshops, and the development of <br />a Framework Plan, the Pleasanton City Council <br />adopted the Stoneridge Mall Framework <br />components in January 2023. <br />The components include land use modifications <br />to allow multifamily residential development <br />of up to 1,170 units in mixed use settings with <br />retail / commercial and open space. Until more <br />detailed development standards are adopted by <br />the City as part of the Framework or other master <br />planning document, development at Stoneridge <br />Mall will be governed by the regulations specified <br />in the Objective Design Standards for Housing, <br />as applicable, the Framework components, and <br />the Pleasanton Municipal Code. The Economic <br />Development Division will provide guidance <br />throughout the redevelopment process to ensure the <br />long-term economic viability of Stoneridge Mall. <br />Redevelopment of Underutilized <br />Commercial Parcels <br />Pleasanton has numerous underutilized commercial <br />parcels, which would benefit from redevelopment <br />for land uses with greater demand and relatively <br />higher values. Currently, these parcels are <br />primarily underutilized Class B commercial <br />office developments in suburban style settings <br />with surrounding parking, often dating from the <br />1980s and 1990s. Some of these parcels are <br />located within Hacienda Business Park, although <br />opportunity parcels exist throughout the city. <br />From an economic development perspective, it <br />would benefit the City of Pleasanton to be an active <br />leader in taking an inventory of these parcels and <br />supporting their redevelopment. <br />According to partner interviews, real and perceived <br />barriers in Pleasanton’s approval process make <br />redevelopment in Pleasanton higher risk for <br />developers and business operators when compared <br />with other competitor municipalities. <br />There is clear demand from high-value Life Sciences <br />and Biotechnology firms for co-location of land <br />uses, with a mix of office, R&D, manufacturing, <br />warehousing, and some limited distribution. <br />Pleasanton’s zoning code does not allow for this <br />without considerable staff review and approval. <br />There is also demand for multifamily residential, <br />especially within walking distance of the two BART <br />stations. It is expected that these opportunities will <br />not move forward without attention and intervention <br />from the City of Pleasanton. <br />The Economic Development Division should <br />work closely with the Community Development <br />Department on such efforts, to ensure the City <br />can capitalize on opportunities, which can <br />provide critical revenues for needed infrastructure <br />improvements that the city will require in the years <br />to come. <br />5.0 MAJOR PROJECTS ACCELERATOR PROGRAM <br />22