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CITY OF PLEASANTON ECONOMIC DEVELOPMENT STRATEGIC PLAN FY2024-2028 <br />Existing Conditions <br />The Business Climate Survey revealed that <br />Pleasanton’s economic base is comprised of <br />primarily small businesses, approximately 86% of <br />licensed entities. <br />The Pleasanton Industry Cluster Analysis findings <br />also highlight potential unmet demand for <br />entrepreneurship and innovation programming by <br />the priority growth sectors, including Life Sciences <br />and Biotech industries. <br /> <br />The following three key initiatives are proposed as <br />primary focus areas for Economic Development <br />staff and related strategic partners to fill current <br />identified gaps. <br />4.0 ENTREPRENEURSHIP & INNOVATION OUTREACH <br />4.0 Entrepreneurship & Innovation <br />Outreach Program <br />FY 23-24 <br />Year 1 <br />FY 24-25 <br />Year 2 <br />FY 25-26 <br />Year 3 <br />FY 26-27 <br />Year 4 <br />FY 27-28 <br />Year 5 <br />4.1 Enhance Regional Partnerships <br />a <br />Propose a dedicated Life Sciences and Biotech <br />Development Manager co-funded through <br />regional collaboration <br />b Plan and co-sponsor an annual life sciences <br />and biotech “Career Day” <br />c <br />Evaluate opportunities to attract off-shoots of <br />South Bay innovation and entrepreneurship <br />programs in Pleasanton <br />4.2 <br />Assess and Strengthen “Economic Gardening” <br />Programs to Amplify Entrepreneurship and <br />Business Support <br />4.3 Assess and Strengthen Entrepreneurial <br />Networking and Mentoring Programs <br />Implementation Plan Priorities <br />Source: City of Pleasanton; The Metts Group; Willdan, 2023 <br />86% of licensed entities <br />are small businesses <br />86% <br />20