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CITY OF PLEASANTON ECONOMIC DEVELOPMENT STRATEGIC PLAN FY2024-2028 <br />3.0 Local Revenue Growth FY 23-24 <br />Year 1 <br />FY 24-25 <br />Year 2 <br />FY 25-26 <br />Year 3 <br />FY 26-27 <br />Year 4 <br />FY 27-28 <br />Year 5 <br />3.2 <br />Evaluate the Pleasanton Downtown <br />Association’s Business Improvement District <br />Structure <br />3.3 Manage and enhance City’s “Support Local” <br />Program <br />a <br />Implement City’s “Support Local” Marketing <br />Plan Strategies to encourage patronage <br />from residents, employees, and visitors to <br />Pleasanton <br />b <br />Formalize Partnerships with Community <br />and Business Organizations for events and <br />campaigns <br />3.4 Tourism & Hospitality Program <br />a Leverage Visit Tri-Valley marketing programs to <br />promote Pleasanton <br />b <br />Facilitate hotel diversification/development <br />and explore expedited planning/permitting <br />processes for hospitality projects <br />c <br />Leverage regional analyses of demand for <br />meeting, conference, and event space to <br />capture group business and visitors <br />d <br />Inventory tourism infrastructure gaps and <br />partner with departments and agencies to <br />implement solutions <br />e Identify opportunities and funding sources to <br />grow new attractions and amenities <br />Implementation Plan Priorities <br />Source: City of Pleasanton; The Metts Group; Willdan, 2023 <br />19