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General Plan Land Use Conformity: The existing General Plan land use designation for <br />Hacienda is Business Park, and the land use designation under the General Plan <br />Update would be Mixed Use. This new designation recognizes that Hacienda is already <br />a mixed use development that has evolved into something more than a business park. <br />The General Plan Update also includes the necessary policy language to accommodate <br />mixed use development in the park, although some changes to the document would be <br />necessary if the PUD Development Plan process is selected in lieu of the Specific Plan. <br />The Carr proposal would conform to both the existing and proposed land use <br />designations (which is why staff is comfortable with proceeding independently with this <br />project), whereas the two residential proposals would not conform to either the existing <br />or proposed General Plan designations. The W.P. Carey and BRE proposals, as purely <br />residential developments, would not meet the definition of mixed use as currently <br />drafted since there would not be a combination of uses on the site, whereas the Carr <br />proposal would be considered mixed use since it would contain office, hotel, and retail <br />uses. <br />Market Analysis: In 2005, Strategic Economics prepared a report for the Hacienda <br />Owners Association concerning the Hacienda planning process entitled, "Hacienda: <br />Opportunities for Mixed Use Retail" which defines the market demand for additional <br />retail in Hacienda that could contribute to a more pedestrian-oriented environment and <br />add to the quality of life of workers and residents. The report states that mixed use <br />development is among the most promising types of retail development, and that "for <br />mixed use projects to capture the sales of local households, the core retail uses in a <br />project should meet the daily needs of residents by providing goods and services that <br />maximize the relationship between area workers, households, and retail."3 <br />The report concludes that there is currently sufficient demand for additional retail in <br />Hacienda based on the existing employees and existing residences in the park, and that <br />adding more such development in Hacienda would increase this potential. Furthermore, <br />it states that "the introduction of mixed use retail and housing into Hacienda would <br />improve the park's overall competitiveness throughout economic cycles by <br />strengthening rents and occupancy rates." a <br />The residential project developers maintain that mixed use developments at the <br />densities encouraged in the General Plan (30 + dwelling units per acre) and needed for <br />success of commercial enterprises are not feasible given the number of dwelling units <br />allocated to Hacienda. The residential applicants have suggested that they may be able <br />to change their plans to include mixed use development and a higher density product if <br />a greater number of units were available to them, albeit not beyond the City's voter- <br />approved housing cap. The City's Housing Cap is a constraint in allocating additional <br />residential units to these projects; however, there are 522 additional units available in <br />the reserve that is included in the Council's Preferred Land Use Plan. Therefore, the <br />Council could re-visit the question of the allocation of dwelling units and consider <br />increasing this number for Hacienda if it determines that it would prefer a mixed use <br />' Strategic Economics, "Hacienda: Opportunities for Mixed Use Retail," August 2005, Page 5. <br />"Strategic Economics, Page 6. <br />Page 9 of 13 <br />