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DISCUSSION The residential phase of the Solar Cities Program includes the following key components: Staff trainin4 • One of the first questions raised relevant to starting a solar program is whether City staff has been trained to inspect such projects. All Pleasanton building inspection personnel have completed PV installation courses and will attend refresher courses as needed. Permitting and inspection process • PV contractors will be encouraged to submit standard plans, thus streamlining the review process. By eliminating subsequent reviews, the over-the-counter process will be quicker to process and will enable the City to expedite the permitting and inspection processes. Marketing, outreach and educational programs • Marketing is a specialized and very critical aspect of the program which will require the assistance of a graphics/marketing consultant. To begin the process, "brand identity' material -such as logo, slogan, graphics, etc. -will be created for the joint use of the two cities. Pleasanton's Community Relations Manager/Public Information Officer (CRM/PIO) will assist in the development of the co-branded material. This require approximately $2500 from each city to pay for the artwork, printing of program brochures and other outreach efforts. This amount should be sufficient to cover the cost for the first year of the program. Funding for subsequent years will be requested during the normal budgeting process. Outreach efforts to introduce the program needs to be both extensive and comprehensive and targeted towards the residential population. Utility bill stuffers, cable television spots, specialized website, community newsletter articles, to name a few, will need to be developed. Again, Pleasanton's CRM/PIO will lend her expertise to achieve maximum exposure in reaching the community. In addition to preparing press releases and writing newsletter articles, the CRM/PIO will coordinate with cable television staff to create informative spots for airing on TV30. Information technology employees from both cities will work to create a website containing related resource material, including links to other relevant websites. The consumers will be able to self educate by availing themselves of information through the various websites. Educational workshops will be hosted to allow residents an opportunity to understand the benefits of installing PV systems as well as the steps involved in the process from beginning to end. Energy experts will be invited to speak, along with potential PV contractors. The goal is to arm consumers with knowledge, resources and assessment tools to make sound decisions related to solar energy installation that is right for their homes and their situation. A "Starter Kit" will be provided to the Page 3 of 6