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homeowner to begin the research process. The proposed contents of the kit are listed in Exhibit A. Selection of contractors • Contractors for inclusion in the program will be selected through a Request for Qualifications (RFQ) process. The RFQ will ask potential contractors to provide contractor's license, proof of worker's compensation and other relevant insurance, a Pleasanton business license, good standing with regulatory agencies and the Better Business Bureau, a minimum of three references from prior PV installation customers and other similar information. The Solar Cities Program will not recommend specific contractors; instead, all contractors who meet the requirements will be included in the program. A matrix showing comparative information may be developed to assist the consumer in evaluating contractors. For example, the matrix may show the location of the business, contact information, the number of years a contractor has been in business, etc. The consumer will select the contractor after completing the necessary research, and the business relationship is between the consumer and the contractor. Cost of installation to homeowners • The consultant's report indicated that the reduced cost to homeowners may be up to 20%. Rather than dictate a specific discount that the contractor must provide, the "market" will determine the pricing. Since a number of firms will be competing for business, those who provide the best service, quality in terms of material and installation, and cost will generate the most sales. On going evaluation of solar panel installation • A major determinant of the success of the program is whether consumers are satisfied with the quality of installation of the solar panels and the service they received. Staff intends to monitor the program closely. This is particularly important at the start of the program; therefore, staff proposes to conduct customer satisfaction surveys personally in the initial stages. This will allow staff to make modifications to the program as necessary. Once the program is well established, staff may conduct the customer surveys on-line, by mail, etc. Continuous evaluation of the installations will be an on-going aspect of the program. Changes to incentive programs • Monetary incentives and tax credits are available through State and Federal programs. Contractors are familiar with the incentives, and will often deduct the incentive amount from the cost of the PV installation so the consumer pays less up front. By applying with the State in advance on behalf of the homeowner, the contractor is able to estimate the amount of the rebate the homeowner can expect and to "reserve" the allocation. The contractor then collects from the State the amount that was reserved. Federal tax credits are also available to the homeowner and information related to the both credits and incentives will be included in the Starter Kit. Also, staff will monitor the incentive changes as part of the ongoing evaluation of the program. Page 4 of 6