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BACKGROUND The City Council's work plan includes the goal of developing a "Photovoltaic (PV) Project" which is described as "pursue a public or private partnership for a photovoltaic project". At their October 17, 2006 meeting, Council directed staff to implement a comprehensive assistance program targeting increased use of solar energy in the community that is similar in breadth to the Solar Sebastopol program. At this meeting, Council requested that staff increase community awareness and develop a marketing campaign focused on disseminating solar energy information to the Pleasanton community. In addition, staff was asked to investigate the possibility of partnering with other Tri-Valley cities in this endeavor and to implement a program that would not require additional staffing. The City Council subsequently approved a Memorandum of Understanding between the City of Pleasanton and the City of Livermore for the development of a joint solar energy program. As a result of a request for qualifications (RFQ) process, Spectrum Energy Inc. (SEI) was selected by Livermore and Pleasanton staff to focus on the following three areas: 1. Data gathering involving the community, city staff, business leaders and professionals, solar industry representatives and other key stakeholders, 2. Analysis of data and feedback for incorporation in a photovoltaic (PV) program tailored for each city specifically, and 3. Presentation of a detailed implementation plan including budget and other requirements. SEI, with staff input, developed a preliminary solar energy program which was presented on May 3, 2007 at two stakeholders' meetings attended by residents, as well as business and industry representatives. A total of 26 individuals who participated in the meetings were supportive of the program. Easy access to information and resources was seen as the key component to the assist the decision making process towards purchase of a photovoltaic system. The attached report from the consultant outlines the solar program for five core market segments: a. Existing residential retrofit, b. New residential developments, c. Existing commercial, d. New commercial and e. City owned facilities Staff from both cities determined that it would be prudent to initially focus on the residential sector since it would derive the greatest benefit from a solar program. The majority of general inquiries received by both Pleasanton and Livermore staff are from the residents, evidence that assistance is desired and needed by this segment of the community. Depending on available funds and program effectiveness, the program may be expanded to include new homes, existing commercial and new commercial segments at a later time. Page 2 of 6