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<br />and lower rate housing that is not below market. He referred to the jobs/housing <br />balance and the Plan says that over the last ten to fifteen years the percentage of <br />residents of Pleasanton that commute out of the city is consistent at 70%. He noted <br />there is a cap on housing but not on commercial. He asked if there were goals to try to <br />capture businesses that are for the jobs of people who work in the city. If you want to <br />decrease the 70% of people who commute out, it is necessary to find the jobs that meet <br />the market for the people who live here so they will stay in the city. <br /> <br />Mr. Stern did not feel it was possible to choose the jobs. However, there is a <br />reason for emphasis on entrepreneurial businesses. It has been found that the <br />economy is changing from being driven by large businesses with a regional focus to <br />what people are calling a homegrown economy. A lot of focus for the committee <br />whenever possible is to create an environment where those homegrown businesses will <br />stay in Pleasanton. When talking about a wireless network for the city, he noted <br />approximately 5% of Pleasanton residents work at home. There is a trend of smaller <br />businesses and a need for technical infrastructure outside the traditional commercial <br />areas. <br /> <br />Mr. Brozosky referred to people working at home or telecommuting and asked <br />how that is reflected in the jobs/housing balance? <br /> <br />Mr. Stern said if a person is working from home it does count as both a job and <br />house. The second answer depends on how the person fills out their census <br />paperwork. He has carefully reviewed the data and people fill out the forms differently. <br />He said the percentage of those telecommuting or working from home on a part time <br />basis is much smaller, about 1 %. <br /> <br />Mr. Paxson felt the one hope for reducing the 70% figure is to build the type of <br />housing that lends itself to higher live/work ratios. He believed that building housing <br />with a better relationship to jobs or transportation networks has a much higher incidence <br />of live/work ratios. There are things the city can do with regard to location of housing. <br /> <br />Mr. Walden referred to the Internet sites (Pleasantonjobs.com and <br />TriValleyjobs.com) that advertise to local residents that there are local jobs. <br /> <br />Kristi Rocha commented that also helped attract and retain corporations in <br />Pleasanton as well as getting the employees here. <br /> <br />Sharrell Michelotti noted the efforts of staff to retain the businesses in the city. <br /> <br />Mr. Olson referred to the comment about a limit on housing but no limit on <br />businesses. He noted he is part of the 70% that commutes out and the thing that would <br />keep him from commuting out would be a job. He did not want to limit the businesses. <br /> <br />Mayor Hosterman referred to discussions with the Tri-Valley Business Council <br />about how to develop incubator space for new businesses and identifying existing small <br /> <br />Joint Workshop <br />City Council/Economic Vitality <br />Committee 6 02/28/06 <br />