CCMIN101805 - Laserfiche WebLink

Ms. Ott said the purpose of the sandblasting is to provide the signs a more distinctive look in terms of the lettering, which would stand out slightly more. The signs for the Downtown would be two-sided. Mr. Sullivan asked if there was a reason why the signs could not be in both the medium green and gold colors. Ms. Ott believed it was in the best interest to create a series of visual images that people know they want to look for; therefore, she recommended Council select of the two color pallets. Ms. McGovern said she was interested in illuminating the signs for better visibility at night, particularly during the winter season when there is less foot traffic in the Downtown. She asked staff for an approximate cost. Ms. Ott said it would cost approximately $3,500 per pole. Ms. McGovern said she was interested in Council considering illuminating the signs from the beginning. Mr. Brozosky inquired about the durability of the signs and when maintenance would need to be done to refurbish the signs. Ms. Ott said the signs could be repainted. Public Works staff indicated the signs would need to be refurbished every two years much like the refurbishment program for the street signs at the intersections in the Downtown. Mr. Brozosky inquired about the cost for each sign. Ms. Ott said the wooden signs are approximately $500 to $600 per sign, which does not include the scroll work. Mr. Brozosky agreed that it would be attractive to illuminate the signs to allow for better visibility at night. Ms. Ott pointed out that the Pleasanton Downtown Association (PDA) has budgeted and would be paying for the first five signs, the rot iron scrolls and the hanging apparatus. The City's financial contribution would be for the installation and the ongoing maintenance, and if Council decided it wanted to pursue illuminating the signs at the beginning phase. Ms. McGovern asked if there was any concern about the wooden signs cracking? Mr. Fialho said cracking occurs somewhat on the street signs and these signs are replaced every five to six years. The reason staff supported the wooden signs was because the signs have more of a substantial look to them than the metal signs, which tend to fade. He noted that the maintenance or the replacement of the wooden signs would be minimal. Christina Salidivar, Executive Director of the PDA, said this project is concept that has brought together local talent within this community. She recognized Bob Graham, the artist who created the rot iron, and Gary Winter of Bennet Signs for working with the PDA to create the design. Pleasanton City Council 27 10/18/05 Minutes