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Mr. Van Gelder said these were developed jointly between City Staff with Nestor, <br />based on its experience in other cities. Nestor does a pre-installation and pre-proposal <br />review of the specific location. While Nestor is not in the business of writing citations <br />for free, they do not make a lot of money. It does have to show some profit. <br /> <br /> Ms. Ayala asked if the City has looked at the opposite end of this. What if we <br />gave 50 citations? <br /> <br /> Mr. Van Gelder said he thought the police would use some discretion in what <br />citations are signed. There are some other factors involved and while he is very confident <br />that the clarity of the high-speed video is good on the license number, it is also good to <br />get a clear picture of the driver also. A certain amount of these will not be ones that we <br />cannot comfortably write a citation on. <br /> <br /> Ms. Ayala asked if Mr. Van Gelder was confident that the City was not making <br />millionaires out of this company. <br /> <br /> Mr. Van Gelder said he was. He said there is another option and the contract is <br />still being finalized. The City could take grant money and pay up front on the purchase <br />of the hardware. Right now that is not the preferred way to approach it, because we <br />propose to use that same monies for the Park and Ride hub at that location.. <br /> <br /> Ms. Ayala said she was concerned that there is a minimum and no maximum and <br />therefore it is to the company's advantage to catch more red light runners because the <br />more red light runners are caught, the more money is made. <br /> <br /> Ms. McKeehan said that the company is not controlling that. The Police <br />Department controls the number of citations. This is not developed from a <br />revenue/expense standpoint. Those that are legitimate violations will be looked at and <br />then how clear the evidence is, which is normal procedure. <br /> <br />Ms. Ayala said that means there is a percentage that couldn't be used. <br /> <br /> Ms. McKeehan said that is correct. She addressed the minimum numbers needed. <br />She said she would hope that the City would get to the point where we do not meet the <br />minimum. Because if we have done that, it means the intersection is a whole lot safer <br />than it is today. We don't approach traffic enforcement at all in Pleasanton from a <br />revenue or expense standpoint. She receives calls periodically from individuals who will <br />say, "I am really concerned because I got this ticket; Pleasanton must be making a lot of <br />money this way." The City does not cover the cost of enforcement personnel through the <br />cost of the ticket. They are dramatically more expensive than that and it is not the <br />philosophy. We want the traffic index to get to a point where we are comfortable that we <br />are doing the best job we can to make sure folks coming and going through town are as <br />safe as they can be. She appreciated why Ms. Ayala was looking at it from a financial <br />perspective, but that isn't the philosophy of what we do with traffic enforcement. <br /> <br />Pleasanton City Council 17 04/17/01 <br />Minutes <br /> <br /> <br />