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would any business incur the expense of putting up 2 and 3-foot individual lighted letters as pan of their building signage prolgam. if not for attracting the motorist' s attention on StrutIcy Boulevard." "It is clear that these businesses owe their success in pan to their building signage program. It is in the hands of the City Council to give this location the opportunity to become a successful business complex and an asset to the neighborhood through signage. if it is allowed. But it is being denied by the City Planning Department." "Sincerely, Randy Rotinnan." June Thompson, 3623 Ashwood Drive, Pleasanton said that she has been a Pleasanton resident for 27 years and involved with the Olde Iowne Antiques collective for 14 years. During this time she has seen incredible and exciting changes occur in Pleasanton. One of the most significant changes was the wonderful renovation of downtown and the charm and the appeal that the ranovation has brought to the city. When a community is upwardly mobile there is a definite down side. Big business lights to be on Main Street because they know that it is a profitable place to be. That means smaller businesses like antique shops arc usually priced out because of increasing rents and competition for space. She asked for Council to please think about this. If you were to see an advertisement or write-up expounding the merits and virtues of a city-, explaining why you should visit there and spend time, it doesn't mention that there is a Sears or Penney's or Macy's or a Barnes & Noble or a bank on every corner, the ordinary businesses you will lind anywhere. It will describe that this city has a scenic view, a temperate climate, fine dining, unique boutiques and antique shops. Antiques arc a huge draw to an area. Department stores and hanks do not have street fairs that attract thousands of people. As a person who loves preserving and collecting the things of the past for the benefit of future generations, them is nothing greater than traveling through a town and spotting an antique sign. Olde Towne Antiques truly needs to have properly displayed signs for people who passionately seek out antique shops in an area and will miss an opportunity to lind them at their new location. If Council does not approve Olde Towne Antiques' request for proper and visible signage, Council would not only do a disservice to the 50+ Plcasanton dealers trying to conduct business there, but also do a disservice to the hundreds of folks who have a genuine love of searching for and finding antique, one of a kind, treasures. Ms. Dennis asked Ms. Thompson if she was a dealer doing business in Olde Towne Antiques? Ms. Thompson said yes and that she mostly sold cnllectables and small things. Ray Thompson, 3623 Ashwood. Pleasanton, said that his wife and he had been dealers with Olde Towne Antiques in Pleasanton for 14 years. Their shop moved to Stanley Boulevard six months ago. The signs that Jeff Tortes and Bob Cox are requesting not only look good; they are consistent with other businesses in the neighborhood. The bottom line is that they need to have customers be able to find them. Pleasm~ton City Council 27 06/20/00 Minutes