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sign rules that would benefit the town as a whole. Nothing like that has happened for other parts of the city. It sounds like once again, they are in an evolution in difl~rcnt parts of the town and we are trying to get those parts to grow and be productive. Perhaps something can be taken out of what was done before to be placed in the new areas. Obviously there have been a lot of wonderful success stories in downtown. There is no magic formula outside of dedication and hard work and evaryone is always looking Ibr solntions and teamwork to get those things done. But there have also been some other areas that we need to look at. Businesses in the 300 block of Main Street are now gonel but were there when he first came to town. While there are success stories, there are also people who have not been able to make it in the downtown area. He then mentioned some businesses on the other side ofto~vn that were not able to succeed. He is sure these people put their hard-earned dollars into those locations and they were not able to succeed. He said as far as signage goes it is something that evolves and changes for different places for different times. lie thinks that perhaps the Council can help out in that area when they look at an industry such as this. Mr. Roman had a letier from Randy Rothraan, 3440 Stanley, Pleasanton, a former businessowner, dated Jtme 19, 2000, which he read into the record. '~Honorable Mayor Ben Tarver, City of Pleasanton and members of the City Council," "This letter is to express my concern over the lack of comparable si~nage with respect to our immediate neighbors, which are Big O Tires. Rynick Tires, and now Winston Tires. As the previous tenant of Suite J and K at 3440 Stanley Boulevard, the main reason for selecting the location, which has ideal visibility as a retail sales center for Stanley Boulevard, Washington and California. To my surprise I was restricted to the existing signage boxes allowing about 30 square feet of printed signs on the fa,/ade of the building. The City Code Enfomement officers met any additional signage used "far sale" and other promotions with a quick response. I was forced to remove them or face citations. No one from the city was interested in helping to amend or revise the restrictive signage program assigned to this complex, which is now over 25 years old, and established when this was the only building in the area on Stanley Boulevard of its size. It was obvious to me that no one from the city was interested in helping my business succeed at this location, just having a signage display by "The lack of reasonable and justifiable signage represents the main mason for my business failure at this location. I was denied the same promotions in attracting potential customers off from Stanley Boulevard as a neighboring business was given, which is the singular difference. Just because a building is ideally situated and highly visible as a retail sales center, without the premise signage that establishes the dominant presence to an area, a retail sales business is severely handicapped and most likely destined to fail. This location was obviously designed as a retail sales location equal in stature and size to immediately neighboring businesses that occupy sizable retail sales space. Our neighbors have been afforded prominent signage on Stanley Boulevard without the expanse of the Stanley Boulevard retail sales space. None have Stanley Boulevard frontage. Why Pleasanton City Council 26 06/20/00 Minutes