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The roll call vote was as follows: <br />AYES: Councilmembers - Ayala, Dennis, Pico, and Mayor Tarver <br />NOES: None <br />ABSENT: Councilmember Michelotti <br />ABSTAIN: None <br /> <br />Item 4p <br />PUD-89-14-1D-3M, Ellis & Ellis (IR 99:44) <br /> <br />Brian Swift presented the staff report. <br /> <br /> Ms. Dennis felt that when someone drives down Bemal Avenue, that building is a <br />focal point and her concern is that sign is a major challenge to the character of the <br />downtown area, especially if it is lighted. She did not want an}' signs on the building or <br />just a small sign that is not lighted. Normally she would not have a problem, but this is a <br />special location and she believed people would be very upset if this sign were approved. <br /> <br /> Diane Shoemaker. with J. Blake Building Designs. 830 Main Street, said the <br />proposed sign is brushed aluminum with back-lit channel letters on a brand new building. <br />She felt it was a fitting design for the building. <br /> <br /> Mayor Tarver understood the design concepts, but believes there is a fine line <br />between broadcasting the name of a business and notifying the public of where a business <br />is located. People do need to know what is at that address and what is in the building. but <br />he thought the proposed sign would detract from the building. It will be very <br />predominant. <br /> <br /> Ms. Shoemaker felt that contradicts the signage that has been approved in <br />Hacienda Business Park at PacBell, PeopleSoft, etc. This is a brand new building. not a <br />historical building. <br /> <br />Mayor Tarver did not disagree but pointed out that is a business park. <br /> <br /> Sandra Hutson, 7567 Amador Valley Boulevard, Dublin. representing the <br />property owner, indicated they had been working with the Planning Department <br />regarding the design of the sign since July. She believed the PUD allows signage on the <br />first floor with no limit on the number of names on it. She is concerned about the rights <br />to signage that was given to tenants of the building. The owner wanted to provide <br />signage to the second floor tenant since it was the major occupant of the building. If the <br />second floor sign is not approved, what does she tell her ox~er? <br /> <br /> Mayor Tarver said she can relate the comments and concerns of Council. The <br />applicant must provide a comprehensive sign program that will be reviewed and <br />approved based on a new submittal. <br /> <br />Pleasanton City Council <br />Minutes <br /> <br />12 10/05/99 <br /> <br /> <br />