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421 <br />the entire community not just local neighborhoods. Since 1974, <br />the population has doubled and only two major food stores have <br />been established in Pleasanton. Lack of competition has never <br />insured success for any existing business. <br /> <br /> After meetings with Council and staff, we have improved the <br />site plan, increased the landscaping and enhanced entrances on <br />Bernal and Stanley Boulevard. He reiterated the contributions to <br />the assessment district and commitment to construct Bernal <br />Avenue. He suggested it was better to have a commercial <br />development construct the needed intersection and improvements <br />than having the residents of Pleasanton pay for it. He also <br />indicate this property would provide a more pleasing entrance to <br />the community and Vintage Hills. <br /> <br /> There have been four staff reports recommending approval of <br />Bernal Plaza. We have a small disagreement with last staff <br />report. One suggests that this would take away property needed <br />for commercial service, but there is plenty of other land for <br />that use and some that can be upgraded from heavy industrial to <br />commercial service (north of Valley Avenue). Also tax basis <br />would be better if developed as retail than as commercial <br />service. <br /> <br /> He then reviewed other projects recently approved which are <br />larger and closer to downtown than Bernal Plaza. He did not <br />object to these projects, however, he pointed out there was <br />87,000 sq. ft. of retail space, closer to downtown with no <br />restrictions, no phasing and no opposition from downtown <br />merchants. He indicated Santa Anita has met with downtown <br />association four times and have made four offers to them: 1. <br />all merchants in Bernal Plaza would be subject to business <br />license tax for the Central Business District and Downtown <br />Association; 2. restrict uses in Bernal Plaza to exclude <br />conflicting uses with existing downtown businesses; 3. minimum <br />shop space of 1,200 sq. ft.; 4. phase retail space over four <br />years (25% in 1989, 33% in 1990 and remaining 45% in 1991) and <br />reserve for single user retail; 5. also have offered to publish <br />promotional brochure for downtown and bring in a leasing team to <br />assist in marketing downtown. <br /> <br /> Kent Hallen indicated two conditions they had a problem with. <br />The first was regarding the color of the signing (Condition <br />5.e.2). They wanted to be able to have more than one color. <br />Condition 17, regarding 25% of cost of construction of the bridge <br />over Arroyo del Valle. From the beginning they have been assured <br />they would not have to put a second bridge. TJKM indicated the <br />four lane bridge was only marginally needed at buildout. <br /> <br /> Councilmember Mohr asked Mr. Kinzel about the need for four <br />lanes leading to the bridge. If we don't need a four lane <br />bridge, why do we need a four lane road; it seems both should <br />agree. Chris Kinzel of TJKM indicated the city's General Plan <br />indicated the street should be four lanes and the bridge should <br />therefore be four lanes; however the traffic numbers requiring <br />this are barely established, so the need is marginal. <br /> <br /> - 11 - 10-6-87 <br /> <br /> <br />