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463 with the Downtown Association's recommendation that for non-food stores, all temporary signs be limited to 50% of the total window area and that they be allowed to be displayed at any time, however, the Chamber recommends that a restriction be added limiting the amount of time which any individual temporary sign be allowed to be displayed up to ninety days; (3) variance procedures - while trying to avoid the need for variances, the Chamber feels that the basis for variances should include "tastefully designed signs"; and (4) restriction of 75% of total sign area being devoted to vehicular-oriented signs - the Chamber feels that rather than being a forced reduction to the allowable auto- oriented sign area as proposed, pedestrian-oriented signage should be an added bonus to allowable sign area, but should be limited to an additional 25% of the allowable sign area. There being no further testimony, Mayor Mercer declared the public hearing closed on this item. Council discussion ensued regarding various signs in the downtown area, as well as illumination of the signs. After finding that the amendment to the Municipal Code is consistent with the General Plan and with the purposes of the Downtown Revitalization District, it was moved by Councilmember Brandes, and seconded by Councilmember Butler, that Ordinance No. 1396, to be read by title only and waiving further reading thereof, approving RZ-88-7, application of the City of Pleasanton to amend Chapter 18.74 of the Municipal Code relating to the provisions for signs in the Downtown Revitalization District, as shown in the exhibits "Proposed Amendments to Ordinance 1225" and "Proposed Amendments to Downtown Guidelines" attached to Staff Report 89:01, be introduced. The roll call vote was as follows: AYES: Councilmembers Brandes, Butler, Mohr, Tarver, and Mayor Mercer NOES: None ABSENT: None item 9d PUD-80-16-3D, Application of Pactel Properties for development plan approval to construct a multi-building, approximately 103,160 sq. ft. retail commercial complex to be located on an approximately 9.75 acre site generally in the area bounded by Hopyard Road, Stoneridqe Drive, Franklin Drive, and Johnson Drive. Zoninq for the property is PUD fPlanned Unit Development)- Industrial/Commercial and Offices District (Contd. Open from 12-6-88) Mayor Mercer declared the above public hearing continued open to the meeting of January 17, 1989, 7:30 p.m., in the Pleasanton Council Chambers, at the request of the applicant. - 11 - 1-3-89