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119 <br /> <br />of support from the City for business and small businesses. <br /> <br /> Mayor Mercer stated that he supported putting the two names on <br />the sign last time, it wouldn't drastically change the looks of the <br />sign, and will let people know that the businesses are there. It <br />is a benefit to the shopping center and to Pleasanton. <br /> <br /> Mr. Tarver stated that feels Council needs to be more <br />consistent and to establish a program as to how many names should <br />be placed on a sign. <br /> <br /> Ms. Scribner replied that she maintains her position that the <br />pylon sign should have the name Rose Pavilion as opposed to <br />individual businesses. She feels that Council has been consistent <br />with the amount of signage approved and has done a good job <br />compared to other communities. <br /> <br /> Mr. Butler shared his concern on how the Council has applied <br />the sign ordinances and how consistent it has been. He felt that <br />Council hasn't been consistent. The number of names isn't the <br />issue; its consistency and fairness. <br /> <br /> Ms. Mohr stated that she is concerned what will happen when <br />the next tenant wants its name on the sign. Ms. Mohr believed that <br />Council needs to set a limit, as it will be facing this issue <br />again. If Council is going to determine how many names should be <br />placed on a sign, perhaps it could be done by the size of project, <br />or how many sales tax dollars it provides to the City, or how many <br />vehicle trips would be generated. She can't support this <br />application until she knows that a firm criteria has been <br />established. <br /> <br /> Mayor Mercer stated that a point was made earlier that times <br />change. He doesn't feel that government should make firm rules and <br />that every sign should be so many words and have so many names. <br />Signing is an important aspect of being in business. At this point <br />he doesn't feel that the Council needs to set any guidelines. <br /> <br /> It was moved by Mr. Tarver, and seconded by Mayor Mercer, to <br />adopt Resolution No. 91-193, upholding the appeal of Spieker <br />Partners (Case AP-91-06) thereby granting approval of Case No. <br />Z-91-65, the application to add two names to the pylon sign for <br />Rose Pavilion. <br /> <br />The roll call vote was as follows: <br />AYES: Councilmembers Butler, Tarver and Mayor Mercer <br />NOES: Councilmembers Mohr and Scribner <br />ABSENT: None <br />ABSTAIN: None <br /> <br />11/19/91 <br /> 11 <br /> <br /> <br />