CCMIN041895 - Laserfiche WebLink

Ms. Dennis noted the business spectrum in Pleasanton ranges from large corporations to small one-person businesses, and she is concerned that the small sample may not reflect the community business profile. She also thought the large businesses may not be available to be interviewed. In response to Mr. Pico, Mr. Bocian advised that the sample is taken from the business license register, so in-home businesses, daycare businesses, etc., will also be included in the survey. Referring to the affordable housing question addressed by Ms. Dennis, Mr. Bocian thought it would be possible to expand the question to include other types of housing. Referring to the suggestion of asking why businesses want to stay in Pleasanton, Mr. Bocian thought Question 2 could be refocused. He feels this is a valid survey question. Ms. Dennis suggested that a more broad question of what attracts businesses to come/stay in Pleasanton be asked as Question 2, and the present text of Question 2 be moved back to Question 15 position. In response to Mr. Tarver, Mr. Bocian noted that some questions are rotated, such as questions 16 and 20. Regarding Question 6 (which Ms. Dennis thought was vague), Ms. Michelotti thought it was an assessment of the various types of commercial/office/retail development in Pleasanton, and whether it is a good or bad model for the future. Mr. Bocian noted that it is an open-ended question, and its purpose is to get a general sense of how existing developments are meeting the citizens' needs in parking, traffic congestion, etc. Their individual comments will be recorded in Question 7. Ms. Dennis feels the survey should elaborate all responses, not just the fair or poor responses. The Councilmembers agreed to this change. Responding to Ms. Mohr, Mr. Bocian advised that the survey consultant had done this type of survey before with businesses. Mr. Tarver declared the public hearing open. Bert Felix, 2860 Garden Creek Circle, asked why the City was conducting another survey when the last survey indicated 98% of the residents like Pleasanton. The Councilmembers advised that different questions were being asked in this survey. Mr. Felix asked if this survey was at an additional cost. Mr. Bocian stated this survey will cost $15,000. Mr. Tarver noted this survey is the City's standard which will be used again in the future. Mr. Felix suggested a more simple and direct approach be taken by asking fewer questions. Ms. Mohr believes that asking questions cold may elicit different answers day-by-day. By going through the constructed questions one by one, more realistic responses will be given. Responding to Mr. Felix' thoughts of asking fewer questions and recording the person's comments, Mr. Bocian noted that tabulating such unstructured responses would be very costly. 04/18/95 -6-