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-- Ms. Severin indicated the City did contribute. <br /> <br /> Darla Stevens, Executive Director, related the figures for earned revenues which were <br /> used for programming. She explained how funding decisions are made and stated it is difficult <br /> to attach funding to specific programs. She projected there will be $30,000 to $40,000 in earned <br /> revenues. Ms. Stevens then related the other fund raising efforts. <br /> <br /> Ms. Michelotti asked if there private individuals who donate to the non-profit corporation <br /> or are donations always for sponsored programs. <br /> <br /> Ms. Stevens indicated there are not many private donations. There are corporate <br /> contributors and she reiterated the need for flexibility of how funds are allocated. <br /> <br /> Mr. Tarver expressed his desire that Channel 30 have a list of programming when it <br /> requests funding and if that changes and TCTV opts to do more, he would prefer that all <br /> requests come at one time during the budget consideration. He also suggested that Channel 30 <br /> do a KQED-type of pledge drive once a year to get sponsorship. He believes there is too much <br /> advertising on public television. <br /> <br /> Ms. Stevens indicated the difference between Channel 30 and KQED is that Channel 30 <br /> produces its programs from scratch. <br /> <br /> Ms. Dennis believed there are many in the community who watch Channel 30 and would <br /> support it if there was a mechanism through which they could make contributions. <br /> <br /> Ms. Severin indicated there were T-shirts and cups as a fund raising event and it did not <br /> go over well. <br /> <br /> Mr. Tarver indicated he has received many comments from the community about the <br /> value of Channel 30 programming. He believed the public would be willing to support the <br /> station. <br /> <br /> Ms. Stevens indicated plans are in place for a stuffer in the Viacom billings. <br /> <br /> Ms. Acosta agreed with the unallocated funds concept, but other cities have concerns <br /> about accounting for what the money is being used for. <br /> <br /> Ms. Severin believed there is a responsibility among the cities to create public access <br /> programming. A large portion of franchise fees are to be set aside for public access television. <br /> The funds are now allowed to go into General Funds and to be spent as cities see fit. Ms. <br /> Severin suggested that there be a separate fund coming directly out of the franchise agreement <br /> to be set aside for public access. This television channel will never be self-supporting. <br /> <br /> 01/17/95 <br /> 18- <br /> <br /> <br />