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-4- <br /> <br />I. SCOPE OF INDIVIDUAL PROJECTS <br /> <br /> A. Site Signage <br /> <br /> A series of sixteen large format (approximately 6' <br /> x 12') painted boards, with the following messages: <br /> <br /> 1. CAUTION. PROGRESS AHEAD. (Orange) <br /> 2. YIELD TO PROGRESS. (Yellow) <br /> 3. REMEMBER. CONSTRUCTION MEANS PROGRESS. (Green) <br /> 4. END OF CONGESTION. (Blue) <br /> <br /> B. Brochures <br /> <br /> A series of three printed brochures, defined as <br /> follows: <br /> <br /> 1. A bridge brochure, so-called because it <br /> temporarily serves to bridge an information <br /> gap while a more complete brochure is in <br /> production. The brochure, simple in format <br /> and educational in content, introduces the <br /> North Pleasanton Improvement District, its <br /> history and contributions, its current projects <br /> and plans for the future. This brochure will <br /> be created expressly for distribution at <br /> Pleas~n~Q~ 20~0 and has a 3-week production <br /> <br /> 2. An education/public awareness brochure, <br /> created to create support for the North <br /> Pleasanton Improvement District projects by <br /> supplying information about the enhancements <br /> to the Pleasanton lifestyle made possible by <br /> balanced growth. To be distributed through <br /> North Pleasanton Improvement District-member <br /> offices, and as a city-wide direct mailer. <br /> Dateline: August. <br /> <br /> 3. A progress brochure, for distribution in <br /> October, to support the work completed and new <br /> projects begun by the North Pleasanton <br /> Improvement District. This brochure will be <br /> distributed throughout North Pleasanton <br /> Improvement District-member offices and will <br /> be available as a response mechanism to <br /> newspaper ads. Its timing is crucial in its <br /> relation to the November election. <br /> <br /> <br />