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-5- <br /> <br /> C. PRINT ADVERTISING <br /> <br /> A newspaper campaign consisting of 1/4 page (3 col. <br /> x 10") impact ads to be placed in the Main News <br /> section of the Tri-Valley Herald. Media schedule <br /> indicates three weekly placements per month for a <br /> five-month period. <br /> <br /> D. PUBLIC RELATIONS <br /> <br /> Photo stories, features and news releases for the <br /> news, business and real estate editors. Includes <br /> two stories per month for a five-month period, <br /> press relations, and the staging of two VIP events, <br /> at the opening of Hopyard in August and the signing <br /> of the freeway agreement in October. <br /> <br />II. TIMING <br />June 1 Campaign kick-off, at Pleasanton 2000 <br /> <br /> o Sign display to introduce campaign <br /> o Brochure #1 handout <br /> o Print advertising campaign begins <br /> <br /> June 15 Stoneridge grading starts <br /> <br /> o First display signs installed at Stoneridge <br /> and Hopyard sites <br /> o Print advertising campaign continues <br /> <br /> June 20 Freeway agreement signed <br /> o Press/photo story to local media <br /> <br /> August Opening of Hopyard <br /> <br /> o Press story/special event <br /> o Second series of print ads run <br /> o Brochure 12 <br /> <br /> October Freeway agreement <br /> <br /> o Press/rIP event <br /> o Third series of ads run <br /> o Brochure #3 <br /> <br /> <br />