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The purpose of this department would be to identify users and <br />distribute information regarding market opportunities in <br />Pleasanton, as well as create an ongoing outreach program to <br />the user community. Today there is a large network of <br />developers and brokers committed to marketing Pleasanton. An <br />economic development program sponsored by the Chamber would fill <br />a niche by providing unbiased, positive marketing information <br />about the City of Pleasanton. It would provide an <br />unthreatening, personalized presentation of the entire City. <br />Such a program would serve as a complement to brokers and <br />developers by providing general information regarding housing, <br />schools, recreation, etc. In addition, such an economic <br />development department could act as a liaison between city <br />officials and the development community. <br /> <br />A subcommittee of the Economic Development Committee of the <br />Chamber has looked at the viability of such a marketing program <br />for the past several months. This report highlights their <br />findings and suggests an implementation program called Advantage <br />Pleasanton. <br /> <br />OVERVIEW <br /> <br />Detailed information on the three ingredients for such a program <br />have been identified and studied by the Advantage Pleasanton <br />subcommittee and are included as a supplement to this Executive <br />Summary. The three major areas of concentration include: <br /> <br /> 1. User Research <br /> 2. Staffing and Accountability <br /> 3. Marketing Materials <br /> <br />USER RESEARCH <br /> <br />To identify the target market, the Advantage Pleasanton <br />subcommittee surveyed companies who had relocated to Pleasanton <br />in recent years, as well as some which had looked at Pleasanton <br />and relocated elsewhere. The user profile for a firm <br />considering Pleasanton is that of a company with a presence in <br />the Bay Area and in the service sector. The industrial sector <br />of the market has not been attracted to Pleasanton, primarily <br />because of high land and utility costs. <br /> <br />The service sector views Pleasanton as an ideal area for <br />relocation because of its proximity to the residential market <br />and the labor .force. The transportation system, with Pleasanton <br />being at the intersection of two interstate freeways, has proved <br />to be a major factor for companies to consider when relocating <br />within the Bay Area. The size of the relocations in our survey <br />range from approximately 9,000 to 1,000,000 square feet. <br /> <br />Most of the companies surveyed were considering other <br />communities within the Bay Area, primarily along the Interstate <br />680 corridor. The primary factors for selection of a community <br />were the cost and availability of the space or land, for present <br /> <br /> <br />