RES 88440 - Laserfiche WebLink

ADVANTAGE PLEASANTON AN ECONOMIC DEVELOPMENT MARKETING PROGRAM FOR THE CITY OF PLEASANTON EXECUTIVE SUMMARY The Pleasanton Chamber of Commerce should establish an economic development function within the Chamber in order to promote and market the growing business community within Pleasanton. Specifically, the economic development manager would prepare materials to market Pleasanton. Additionally, he/she would identify, contact and follow up with specific user groups to make them aware of office and commercial developments within our City for potential relocation. During the past several years, Pleasanton has established itself as one of the premier suburban office relocation markets in Northern California. It is important for the Chamber of Commerce to support this commercial growth potential with a marketing campaign. Such a program will assist the current members of the Chamber by promoting a climate in which businesses can operate successfully. The Pleasanton market has not yet reached its potential and thus we need to remain competitive with other communities in attracting corporations on the move. An economic development marketing program will provide a vehicle to remain competitive by providing current and comprehensive information thru an unbiased source to users, broker, developers, and other interested parties. Developing attractive and easy to understand information about our community will help establish Pleasanton as a city that stands behind and believes in its efforts to promote commercial growth. In Pleasanton today, there exists a 17.4% vacancy rate in the office market. The existing base of office space totals approximately 6 million square feet. Pleasanton has approved business parks and corresponding development for some 20± million square feet to be built on the 1500 ± acres of commercial and business park land. Our marketing efforts are only 6-7 years old. It is imperative that we strive to reach our potential by implementing a marketing plan for our community by the businesses which will benefit from this growth. Our efforts will assist the Chamber by expanding membership and benefit the existing members by providing more business. Pleasanton will make a statement to our competitors that we are dedicated to see our commercial business community prosper. Additionally, it is important that the City staff be relieved from the burden of trying to assist interested users.