RES 88440 - Laserfiche WebLink

needs and future growth. In addition, the general quality of life and transportation access were important, as well as the geographic location within the Bay Area, and the image of the business park within which the company was to locate. Other considerations were mentioned, however, these represents the major issues. Another key issue which is not often brought up by decision makers is the proximity of their personal residence to the ultimate location of the facility. While not an item that is generally discussed, because of its selfish nature, it is a fact that Pleasanton's location in the Tri-Valley, with proximity to upscale housing as is found in Pleasanton, as well as surrounding communities, such as Danville, Alamo, San Ramon and Walnut Creek becomes an influential factor for decision makers to consider when relocating their firms. STAFFING AND ACCOUNTABILITY The most important element of an effective Advantage Pleasanton program would be the selection of a qualified person to act as its manager. This person would occupy a full-time position within the Chamber of Commerce. He/she would report and be responsible to the Executive Manager of the Chamber, and the Chamber would provide this department with clerical support. In addition, it is suggested the Chamber set up a program direction committee to assist in the start up and provide ongoing direction. This committee could be made up of the Executive Manager of the Chamber and members of the Chamber, which would include representatives from the development community, commercial brokerage community and business community. The responsibilities of the manager of Advantage Pleasanton would be to develop and administer the overall program, including the production of marketing materials. The Advantage Pleasanton manager would have the duties of planning and implementing the marketing program, as well as acting as the lead promoter from within the Chamber for the commercial growth of Pleasanton. The current Pleasanton 2000 activities would be organized and administrated by the manager. Establishing a liaison and rapport with members of the city staff and city council, as well as the development, brokerage and business communities would be essential. The manager would be responsible for implementing the marketing program to attract users to the City of Pleasanton and, once a prospect had been identified, organizing and promoting a tour to introduce the prospect to the City and its officials. Thru these efforts, the manager could establish and maintain a data base of businesses interested in Pleasanton. While familiarity with commercial real estate would be useful, marketing management skills are essential.