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Community members with an interest and knowledge in the arts should be identified to serve as members of selection panels and other City-sponsored organizational entities. The Bay Area offers an unusually rich and diverse collection of public art. Tours of nearby public artworks should be arranged by the City and offered to Civic Arts Commissioners and other potential players in the public art process. In addition, the City can sponsor and invite them to attend a "How To" workshop on collaborative public art projects. Include topics such as: • how to design and host an artist residency project; • how to incorporate public art projects with civic improvement projects; • ideas for self-initiated special public art special events related to other civic celebrations; • creating public art projects involving children, youth and families. Involving businesses and civic organizations There is common consensus that the business partnership model is relatively untapped in Pleasanton. Such alliances could leverage precious City dollars and accrue a substantial in-kind match for public art projects. Involvement in cultural programs and projects is often viewed by local headquarters operations as good "corporate citizenship" and value added marketing for management and employee recruitment programs. They indicate a high quality of life in the region. Potential co-sponsorships include: • Corporate business sector and mutual benefit associations • Livermore Valley Winegrowers Association • Pleasanton Downtown Association • Alameda County Fair Association • Hacienda Business Park Association AUDIENCES Sites for public art should be selected for maximum visibility; however, the nature of public art sites and the nature of each site's audience will vary. For instance, some sites have greatest impact on those passing by in cars, while other sites attract people walking, shopping, and engaging in active sports or passive recreation. Identification of nrimary and secondary audiences The major users of the site and environs and their behaviors should inform the artwork's scale and siting. Primary audiences include tourists, store customers, residents, families, workers, business property owners, and restaurant patrons. Within these groups, there are specific tendencies. Each of the following visitor profiles denotes a specific type ofart-viewing audience to which the range and breadth of the aggregated art collection should respond. • Some local residents use downtown as an errand-related destination, with less time to savor and reflect on their arts experience. For them, a highly visible, high impact artwork that can be experienced at a glance will be effective. • Other local residents habituate the area during their leisure time, using it as a meeting place, a social center, for dog walking or to simply "hang out". For them, the pleasures and experience of public art can unfold upon closer and lengthier examination. • Some residents travel through downtown by car, bike or motorcycle. Artwork and other visually peripheral stimuli are experienced while in motion and from a narrow field of vision. 7