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BACKGROUND <br />The Tri-Valley Business Council was formed in 1992 as anon-profit, private sector group <br />of businesses and organizations located in Pleasanton, Dublin, Livermore, San Ramon <br />and Danville. The Business Council's stated goal is "to assemble, organize and <br />coordinate the talents and resources of the business and professional leadership in the <br />Tri-Valley area for the purpose of assisting the public sector and community in the <br />identification, examination and successful resolution of Tri-Valley issues affecting <br />economic development and the quality of life in the valley." <br />FY 1998-1999, the City Council authorized a $20,000 contribution toward funding the <br />Business Council's Tri-Valley Vision 2010 Project. The Council supported the <br />"Enhancement of Open Space, Agriculture and Environmental Quality" goal of that <br />project by appropriating $25,000 in FY 2001-02 to advance development of the <br />Agricultural Enterprise Plan, and then in June 2003, the Council contributed $25,000 to <br />assist with the implementation of that same plan. Most recently, Pleasanton allocated <br />$25,000 last fiscal year to continue its support of the 2010 Vision Project and other <br />regional economic development programs. <br />DISCUSSION <br />The Tri-Valley Business Council undertook a comprehensive analysis of the Tri-Valley <br />economy in 1997. That report helped mobilize business, community and government <br />leaders to work together to promote the economic vitality and quality of life of the region. <br />Recognizing that in recent years much has changed in the Tri-Valley, in 2005 the <br />Business Council completed an update to the 1997 study, resulting in the Preserving <br />Prosperity Project report. The intent of the project was to understand changes in the <br />regional economy so that the Business Council and Tri-Valley cities might develop the <br />collaborative actions necessary to address challenges and capitalize on opportunities <br />created by Tri-Valley's changing economy. The study analyzed several aspects of the <br />region's changing economy, including employment and income, evolving industry <br />clusters, patterns among Tri-Valley Businesses, and the changing role of the Tri-Valley <br />economy in relation to the greater Bay Area, and highlighted key trends, challenges and <br />opportunities to preserving prosperity in the Tri-Valley. <br />Following up on the Preserving Prosperity Project report, in October 2006 the Business <br />Council released the Tri-Valley Innovation Network report (Attachment 1) summarizing <br />the results of focus group and questionnaire responses and offering regional action <br />recommendations to respond to the needs and concerns of the survey participants. The <br />report notes that innovation and entrepreneurship must be the core regional economic <br />strategy and that such a strategy should have two major components: an innovation <br />network, and a regional branding/marketing campaign. <br />The Business Council's efforts this fiscal year are focused on business attraction and <br />retention activities including the implementation of the action items proposed in the <br />Innovation Network report. Among the specific actions are: <br />Page 2 of 3 <br />