PC 05/14/86 - Laserfiche WebLink

Minutes Planning Commission May 14, 1986 Val Strough Jim Heddy, Val Strough, 2479 Industrial Parkway, Hayward, stated they are landlocked behind a major shopping center. They are in the middle. Their frontage is the smallest of the dealerships. He indicated name identification is very important. He stated unfortunately, because of elevation 24' signs are actually read less than 24' from the freeway. They feel it is very important to have a pylon sign to show the public their location. They don't object to the recommendation of the staff with regard to reducing the entry of signs for Val Strough Auto Village, but they don't want to eliminate "used car sales." They need some kind of identification for "used car". They felt including it in the major sign was a proper solution. they would like to have the names of the individual dealerships above the actual signs. Jim McDonald, 5849 Corte Mente, Pleasanton, felt that signage is critical in the automobile business. He does, however, appreciate the comments of the City. They are very aware this particular location is important because of its eastern entrance position. He felt the Val Strough Auto Village to be unique, and there is a need to show the dealerships as separate corporations. There are four individual new automobile dealers. He said they will be advertising in the East Bay that they are located at I-580/Santa Rita Road and not in the Rose Pavilion. He stressed the importance of corporate identifications. Commissioner Inner asked Mr. McDonald how many people assume used cars are sold at any given dealership. Mr. McDonald acknowledged that some people do make this assumption. Commissioner Innes then pointed out that General Motors signs in Southern California have signs which include the logo and corporate names. He stated that Santa Barbara is an excellent example. They allow logos on a building and the integrity of their signs are maintained. They would not allow a combination like Berkey has at this dealership. The Chairman then asked the applicant if they would like to go back and work with staff concerning another sign proposal. Mr. McDonald said they are willing to work with staff. The public hearing was closed. Chairman Lindsey and Commissioner Innes acknowledged that they had met regarding signage in this particular area. They are very sensitive to the locations and entrance to the City. They talked about the large Rose Pavilion sign and its contents. Commissioner Wellman felt that as three separate parcels with three separate considerations. separate signs for Val Strough She felt the BMW proposal with to the entire development. the dealerships should be treated regard to their signage and have She was uncomfortable with four and would like a better solution. the logo was aesthetically a plus - 4 -