PC 05/14/86 - Laserfiche WebLink

Minutes Planning Commission May 14, 1986 Commissioner Innes asked Mr. Schnugg if a motel will be proposed for the site. Mr. Schnugg said not at this time but they do have a decent location for a hotel site. Hotel people, however, have indicated they feel there is not a market in Pleasanton for more hotel rooms. Commissioner Innes knew of at least three specific Long locations where there was no signage other than what was on the walls of the outside of the buildings. Mr. Schnugg said these comments could be best addressed by Long's Drug Store. He then discussed visibility of the Stoneridge Mall area vs. the subject site from the freeways. They are only suggesting their major tenants be allowed to put in project signs. The Commissioners then discussed with Mr. Schnugg pole-type signs in the City. Chairman Lindsey indicated that if this were approved, he would like it have no more than 3 tenants on it, and no future pole signs. Commissioner Innes felt he wanted to get an overall direction for signage in this development underway as he did not want an applicant to come in four months from now with an entirely different proposal. The entrance to the City should be properly addressed. BMW Marty Inderbitzen, 62 West Neal Street, represented J. Gordon Bingham. He reviewed their proposal pointing out the changes made to their original proposal after discussing the matter with staff. They feel that the Pylon sign is a very important element to identify the project as an individual project within a larger development He stated Mr. Bingham avoided larger business parks. They chose this site because of its location in the proximity of the freeway exposure. The Pylon with the circle is the logo of BMW. The project will be a prototype new out of Germany. Others will come to the facility to view it. He then referred to the Pylon sign for Berkey's Porsche, Audi dealership. He also read from the National Car Rental Staff report recommending approval of 25' signs. Commissioner Innes discussed with Mr. Inderbitzen the BMW logo and height from the ground level. Commissioner Innes asked if the applicant wouldn't get the same exposure without the same monument sign but by putting the BMW logo on the west facade of the building. Mr. Inderbitzen did not feel BMW would use that. The change would violate the architectural integrity of the building. Commissioner Innes acknowledged that the Pylon sign was probably complementary to the building, but did not feel the project needs that much signing. Mr. Inderbitzen reiterated the project is a prototype, is visible from the freeway and that is why the applicant has chosen the site. - 3 - ._ ,.._ _._ _ _ ._ r