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04
City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2007
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022007
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04
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2/15/2007 4:10:22 PM
Creation date
2/14/2007 2:52:28 PM
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CITY CLERK
CITY CLERK - TYPE
STAFF REPORTS
DOCUMENT DATE
2/20/2007
DESTRUCT DATE
15 Y
DOCUMENT NO
04
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Exhibit A <br />Page 3 <br />tabulated results will make it possible to detect differences in responses to each survey <br />question among different subsets of the population: for example, it will be possible to <br />compare men and women; residents under age 50 and age 50 and over; homeowners <br />and renters; long-time area residents and more recent arrivals; and many more <br />subgroups of the population. <br />Finally, FMM&A's custom-designed data processing software package can convert the <br />raw electronic data to ASCII format or virtually any other format commonly used, so that <br />the actual results of the survey can be transmitted electronically to the City at the <br />conclusion of the study. <br />Reports and Presentations: Results of the survey will be presented both in-person <br />and in writing, on a schedule that will be shaped by the City's preferences. After a draft <br />report presentation has been reviewed and commented upon by the client, FMM&A will <br />make any necessary changes and submit its final report. Finally, FMM&A will make a <br />detailed graphical presentation of the survey results to the City. <br />After FMM&A's report and presentation have been completed, FMM&A will remain <br />available to answer follow-up questions from the City. We view the responses to the <br />survey as an ongoing data resource; if the need arises, FMM&A can do further analysis <br />to provide answers to follow-up questions that may be posed by the City. <br />Deliverables: In summary, upon conclusion of the survey project, the City will have <br />received from FMM&A all of the documents listed below. All documents can be provided <br />in hard-copy and electronic form, depending on the client's preference: <br />/ Final survey questionnaire <br />/ Topline survey results (the survey questionnaire with response percentages for <br />each response code) <br />/ Cross-tabulated results (responses to all survey questions segmented by <br />demographic, geographic, attitudinal and behavioral subgroups of the population) <br />/ Comprehensive written report (a written summary and analysis of the survey's <br />results -including tables and graphs -with conclusions and recommendations) <br />/ In-person PowerPoint presentation of key findings (color slides highlighting <br />important findings and conclusions) <br />/ Raw data from the survey in electronic form (delivered in a file format chosen <br />by the City) <br />
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