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Exhibit A Page 2 proceed with a single survey or two surveys, based on the City's research needs and budget. After the initial meeting, FMM&A will draft the questionnaire, maintaining close phone and a-mail contact with the City to follow up on issues discussed during the kickoff meeting. FMM&A will present a first draft of the survey questionnaire for review and comment by City staff. After collecting feedback, we will revise and refine the survey questionnaire. We foresee proceeding through several drafts of the survey, incorporating feedback before each revision, to arrive at a final questionnaire that obtains the information desired. Before commencing interviewing, FMM&A will secure the approval of the appropriate City representative on the final version of the questionnaire. Pre-Testing: Once approved for fielding, the questionnaire will be pre-tested with a sufficient number of respondents to assure ease of administration and flow. Such testing will also verify the length of the questionnaire and the survey questions' clarity and comprehensibility. The results of the pre-test will be reviewed with the client in order to determine if any adjustments need to be made before interviewing proceeds. Interviewing: FMM&A will subcontract for telephone interviewing services with McGuire Research Services, Inc., a telephone interviewing facility with which we have collaborated on hundreds of research projects. MRS has well-established procedures to supervise the interviewing process and to verify that interviews are conducted according to specifications. Among these procedures are the monitoring of actual interviews by on-site supervisors, identification of each interview by interviewer, and the use of a regularly employed staff of professional, full time interviewers. There is an established protocol for callbacks of busy or "not-at-home" numbers designed specifically to maintain the randomness of interviewee selection. FMM&A retains all interviews as part of its data processing procedures described below. Data Analysis: Response data will be analyzed by FMM&A's Data Processing and Analysis Department staff using Survey System and SAS software, both well- documented and widely used data analysis software packages. As needed, FMM&A may augment Survey System and SAS with its own custom-designed statistical analysis program to report the tabulation and cross-tabulation of data. The Data Processing and Analysis Department staff employs a data checking and editing system to eliminate errors and document the handling of data received from the interviewers. The day after interviewing has been completed, FMM&A will a-mail the client "topline" results of the survey. These results will present the overall percentage of respondents that chose each answer to each of the survey's questions. Within two days, FMM&A will provide the client with a comprehensive set of cross- tabulated results. The cross-tabulated results will include a table for each question or demographic variable in the survey, with a series of up to 200 columns indicating how various subgroups of the City electorate responded to that question. The cross-