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04
City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2007
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022007
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04
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2/15/2007 4:10:22 PM
Creation date
2/14/2007 2:52:28 PM
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CITY CLERK
CITY CLERK - TYPE
STAFF REPORTS
DOCUMENT DATE
2/20/2007
DESTRUCT DATE
15 Y
DOCUMENT NO
04
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Exhibit B <br />Page 1 <br />SURVEY COSTS <br />The table below provides costs for the two research options described in Exhibit A: two <br />separate surveys or one combined survey. All prices listed are comprehensive, and <br />include all costs for questionnaire design, sample preparation, telephone interviewing, <br />data analysis and cross-tabulation, reporting and presentation of research results. <br />Research Approach Sample Survey price <br /> Size Length <br />Separate citizen satisfaction 400 15 minutes $19 <br />700 <br />survey and voter survey on , <br />possible finance measures <br /> <br />Total price: $46,300 500 20 minutes $26,600 <br />Single in-depth voter survey with <br />citizen satisfaction elements 600 25 minutes $32,400 <br />Total price: $32,400 <br />
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