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Exhibit A Page 1 SCOPE OF SERVICES Option One: Separate Community Satisfaction and Ballot Measure Feasibility Survevs If conducted separately, a community satisfaction survey would be conducted using random-digit-dial methodology to reach a random sample of adult Pleasanton residents. The survey would assess Pleasanton residents' perceptions and attitudes toward City facilities and services, their perceptions of need for improvements or additions to City facilities and services and their priorities for the City's future. For this survey, FMM&A would recommend a sample size of 400 residents and a survey averaging 15 minutes in length. In this approach, the results of the community satisfaction survey would be used to inform the design of a ballot measure feasibility survey. In this survey, FMM&A would interview a random sample of registered voters in the City of Pleasanton who are considered likely to cast ballots in the November 2008 election. Within that sample, it will be possible to examine the opinions of subgroups who are likely to vote in June 2008 or November 2007 elections. The feasibility survey would be designed to assess voters' positions on key elements of possible finance measures, including the relative importance of specific elements of the projects to be funded, support for various specific funding mechanisms, and willingness to pay for improvements at various cost levels. For this survey, FMM&A would recommend a sample size of 500 residents and a survey averaging 20 minutes in length. Option Two: Combined Community Satisfaction and Ballot Measure Feasibility Survev FMM&A can also conduct one survey combining elements of a community satisfaction survey and a ballot measure feasibility survey. In this survey, FMM&A would interview a random sample of registered voters in the City of Pleasanton who are considered likely to cast ballots in the November 2008 election. Within that sample, it will be possible to examine the opinions of subgroups who are likely to vote in June 2008 or November 2007 elections. The survey would briefly explore community satisfaction with City facilities and services and perceived need for improvements or additions to City facilities and services, and would also assess voters' positions on key elements of possible finance measures. For this survey, FMM&A would recommend a sample size of 600 voterss and a survey averaging 25 minutes in length. Survey Research Process In either case, the questionnaire development process will begin with a brainstorming meeting with City staff. The meeting will provide a comprehensive discussion about major issues regarding the City, its funding needs, and any other issues that should be explored in the survey. In this meeting, City staff and FMM&A will decide whether to