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Introduction The City of Pleasanton has enjoyed a long history of strong economic growth. Even prior to its incorporation (1894), the area benefited from its location along a major railway corridor, and more recently, its strategic placement at the crossroads of two major interstate freeways, I-580 and 1-680. These major transportation links connect Pleasanton to all subregions of the Bay Area. Early development patterns focused around the City's historic downtown area, which has long functioned as the Main Street and heart of the community. The downtown also contained a rail depot, and served as a center for commerce in support of historic ranching and agricultural activity. During the mid-1960s and 1970s, Pleasanton added substantial housing units and population. In the Iate1970s, Stoneridge Shopping Center was developed, creating a key regional shopping attraction that has continued to evolve and serve as a major destination and fiscal revenue generator. In the early 1980s, the development of Hacienda Business Park, with major master planned business and light industrial complexes, attracted numerous large employers to the area. Meanwhile, a strong emphasis on the historic downtown core, preservation of scenic and nature) resources, development of extensive community facilities, the addition of several full service hotels and meeting facilities, the continued success of the Alameda County Fair, and an overall attention to quality of life have combined to create the Pleasanton of today. Purpose of Economic Development Strategic Plan During recent years, shifting patterns of corporate ownership, changing demographics, and competing commercial and retail development in surrounding communities have all influenced Pleasanton's economic development. The community, elected officials, and staff have sought ways to balance g rowth and vitality, leading to a system of limiting building permits (Growth Management Program), increased emphasis on traffic congestion management, and a focus on fiscal vitality. These competitive advantages have evolved as Pleasanton has grown and matured, and have been viewed by P leasanton's residents and workers, as well as by other communities in the Bay Area, as highly desirable. As part of the General Plan update process, the City commissioned this Economic Development Strategic Plan to maintain and continue to foster Pleasanton's competitive advantages, m itigate its weaknesses, and link ongoing economic development to the General Plan.