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Table of Contents <br />Introduction ......................................................................................1 <br />Purpose of Economic Development Strategic Plan ...................... ..................................1 <br />Structure of the Plan ..................................................................... ..................................2 <br />Process to Create the Plan ........................................................... ..................................2 <br />Summary of Economic Trends ............................. .......................... 3 <br />Competitive Strengths ................................................................... ..................................3 <br />Challenges and Opportunities ....................................................... ................................12 <br />Economic Development Strategic Plan ...................14 <br />Goal 1: Maintain and Expand Pleasanton's Economy .................................................14 <br />Goai 2: Maintain and Enhance Pleasanton's Fiscal Revenues .................................188 <br />Goal 3: Promote Tourism, Cultural, and Recreational Activities ................................211 <br />Goal 4: Strengthen Pleasanton's Retail and E ntertainment Sector ...........................233 <br />Goal 5: Increase Housing Opportunities for Pleasanton's Workforce and Residents 255 <br />Goal 6: Integrate Economic Development, Land Use, & Transportation Decisions to <br />Create A Sustainable City ...........................................................................................288 <br />