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Goal 6: Integrate Economic Development, Land Use, S Transportation Decisions to Create A Sustainable City While new development can enhance Pleasanton's vitality and generate revenue for the community, it can also lead to additional traffic and pollution impacts. As the City updates its land use and transportation plans through the General Plan, the related goals of economic development and sustainability should be incorporated into the City's decision making. It should be noted that Pleasanton's status as a "job rich° community, coupled with a limit on new housing development, inherently creates ajobs-housing "mismatch" that leads to increased in-commuting and regional traffic impacts. Integration of economic development, land use, and transportation is critical in achieving the intended effects in all policy areas. As an example, economic development policies that rely on mixed use and transitoriented development are only effective in conjunction with land use decisions and transportation investments that enable this type of development, with supporting infrastructure to encourage transit use and other sustainable forms of movement. This goal addresses creative means to balance these factors and encourages creative solutions for traffic and environmental impacts of new development. Po//ties Policy 6.1: Actively integrate and synergize the mobility of people and g Dods into the land use and transportation systems in the General Plan. Policy 6.2: Use creative/sustainable solutions, including transit-oriented development, pedestrian-friendly design, and transportation demand management (TDM) techniques to mitigate the traffic and environmental impacts of future development. Policy 6.3: Focus on the City's major development opportunity sites (Bernal/South Bay, Hacienda, the new BART station at Stoneridge, and the East Industrial) to encourage development of vital mixed-use centers. Seek to balance land uses so that primary uses are well supported by ancillary land uses to reduce the need to drive between jobs, housing, retail, civic, and recreational uses. Policy 6.4: Pursue expansions and improvements to the area transit system as well as land use decisions that support transit ridership, as a means to facilitate greater economic activity while minimizing the negative impacts of traffic and air pollution. 28