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Policy 6.5: Ensure land use policies and regulations support contemporary retail development including an emphasis on pedestrian activity, entertainment and "shopping as recreation." Strategies ^ Consider economic development objectives during land use and transportation planning of the General Plan update. • Develop and implement a comprehensive marketing strategy to strengthen the Commendable Commutes Program and Rides to School Program. ^ Encourage people to live and work in Pleasanton. ^ Expand ACE ridership among people working in Pleasanton. Consider ways to optimize the ACE train station, focusing on opportunities to stimulate economic activity, create a pedestrian friendly environment, and serve as an origin and destination for commute trips. ^ Cooperate with local cities and transit agencies to expand subregional transit service and pursue transit funds from Federal and regional sources. ^ Continue to implement the Downtown Specific Plan, particularly improvement projects related to parking, design and beautification. ^ Work with the appropriate transit agencies to expand the north/south I-680 transit connection. ^ Continue to explore modifications to improve the flow of major arterials within Pleasanton, to enhance local mobility and traffic movement (such as the Stoneridge extension and other surface road linkages achieving cross-town traffic flow and connection to nearby communities). In addition, support improvements to I-580, 1-680 and Highway 84 (e.g., those encouraged by the Triangle Study) to improve regional through-traffic and overall mobility. ^ Consider a "green" transit demonstration project which links major activity centers with BART and hotels, such as a shuttle system using alternative energy. Focus attraction and retention efforts on businesses that are a good fit with the resident worker population. ^ Review and amend development regulations to allow live/work development in selected locations. 29