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Embark on re-structuring the Zoning Ordinance focusing on creating contemporary <br />use classifications and making conditionally allowed uses permitted uses subject to <br />performance standards. <br />^ Cultivate strong communication between existing businesses and with City staff, <br />including formalizing outreach efforts by economic development staff to periodically <br />visit new and existing businesses. Survey existing businesses about their business <br />needs and conduct "exit interviews" of businesses leaving Pleasanton to identify staff <br />addressable issues that is leading to businesses leaving Pleasanton. <br />Support local economic development organizations to strengthen connections <br />between local businesses operating in related fields or business clusters, including <br />national laboratories. Other targeted firms should include large employers as well as <br />entrepreneurs, rapidly growing businesses and merchants that make Pleasanton a <br />unique place. This work should be coordinated with economic development <br />organizations and aim to pro-actively provide business support and assistance. <br />A proven method of accomplishing this strategy is to create a Business Team of <br />selected staff people from relevant City departments to act as designated points of <br />contact for the business community. A senior City staff person with direct access to <br />the City Managers office should lead the Business Team and regularly report the <br />Business Team's activities to City Council. The Business Team would work to <br />expedite the interactions of the business community in obtaining City services and <br />working within City processes. The Business Team should meet on a regular and <br />ongoing basis to discuss projects of significance to the business community that are <br />moving through City processes and to continue to refine City services. The Business <br />Team should be promoted to the business community and contact information for the <br />team leader and team members should be well publicized. The Business Team <br />should establish and adhere to standards regarding prompt and conscientious <br />responses to inquiries from the business community. <br />^ Work with downtown property owners, the Pleasanton Downtown Association and <br />commercial developers to strengthen downtown Pleasanton as a cultural/historic, <br />restaurant, hotel, and business service destination. Support opportunities for <br />expansion of specialty retail offerings. <br />X Continue to work with the Hacienda Owners Association and the owners of <br />/ \ Stoneridge to encourage sustainable, mixed use, contemporary development. <br />• With input from the City's economic development staff and the development <br />community, continue to refine the City's development review and permitting <br />processes to be customer-friendly and facilitate high quality development. Evaluate <br />16 <br />