RES 06079 - Laserfiche WebLink

Attached to Resolution No. 06-79 Design: The Design Committee includes two board members and approximately seven volunteers. This committee is involved in recommending and commenting on planning and design issues to the City. They are also involved in coordinating with the City to implement projects in the Downtown Specific Plan. Quarterly, the committee selects one downtown property owner or business to receive the NEAT (Neighborhood Environment Attractiveness Team) Award who is then recognized in The Pleasanton Weekly. The committee is currently working on the design and location of an informational kiosk(s) to be built or purchased by the PDA. The Murals Sub-Committee and the Side Street Sign Taskforce are under the oversight of the Design Committee. SELECTED ACHIEVEMENTS The PDA recorded another successful year, with a number of significant accomplishments: o The PDA organized and orchestrated a total of 33 events: (5) First Wednesday Street Parties; (2) Antiques Faires; (14) Concerts in the Park; (1) Heritage Days; (2) Wine Strolls; (2) Inside/Out Sales; (1) Holiday Evening; (I) Annual Dinner; (I) Breakfast with the Board; and (4) membership mixers. Additionally, we co-sponsored the July 4th Celebration and the City Youth Concert. o The Murals Sub-Committee PLAID (Pleasanton Loves Art in Downtown), has continued to move forward creating guidelines, soliciting artists and working with property owners of potential sites. o Increased marketing of the PDA. o Produced 20,000 Experience Downtown Pleasanton brochures. The brochure incorporates 2 maps, the calendar of events and a membership directory. o Produced & distributed 10,000 Downtown brochures to the participants of "Good Guys" shows. o Produced Dining in Historical Downtown Pleasanton guide. o Produced 5,000 - 2006 Events Schedules. o Initiated a What's Up Downtown monthly calendar of activities and events. o Sponsored an $8000 holiday advertising campaign which included a commercial on Comcast. o Continued our marketing exposure through one-on-one interactions with hotels, wineries, fairgrounds, business parks and numerous companies throughout the Tri-Valley. o Designed and trademarked a new logo for the PDA. o Produced 5,000 mylar decals to promote downtown's new logo. o Produced Downtown Happenings, a quarterly membership newsletter. o Initiated a monthly E-News for members. o Produced Welcome to the Pleasanton Downtown Association brochure. o Created a new brochure, A Guide to Downtown Outdoor Displays, distributed to the members and available at the City for new businesses. o Created educational opportunities for members including a Marketing Roundtable and other seminars. o Hosted a Restaurant Owners Roundtable providing an open forum for discussion on cross-promotion and marketing. o Created opportunities for business networking with four membership mixers in March, June, August (partnering with the Chamber of Commerce) and October. Co-sponsored a Regional Mixer in January in partnership with the Tri-Valley Convention and Visitors Bureau, the Pleasanton and Livermore Chambers of Commerce, and the Tri- Valley Business Council. o Provided opportunities for membership feedback at the annual Breakfast with the Board meeting held July 11 th at the Pleasanton Hotel. o The Economic Vitality Committee, working to improve the permitting process for new and established businesses, initiated discussions with the City leading to the creation of a taskforce to review and improve the development services process. o The Parking Sub-committee charged with finding ways to improve parking, continues to work with property owners of different blocks to lay the groundwork for the creation of parking assessment districts. 2