RES 06079 - Laserfiche WebLink

Attached to Resolution No. 06-79 . The PDA Side Street Signage Task Force in partnership with City staff completed installation of its permanent "More Shops Signs" providing directional signage to assist merchants located off of Main Street. The PDA financed the purchase of five signs and wrought iron brackets, the first four were installed in the first phase of permanent signage; the fifth is on-hand, as additional side-street locations warrant. . Hosted representatives from numerous communities providing tours and information sharing the success of our organization and downtown. . The Associate Member program, offered to Tri-Valley businesses not located in the downtown district, continued to grow with approximately 150 members. . The PDA Annual Meeting was held at the Pleasanton Hotel on January 26, 2006. This year we installed the new Board members, recognized outgoing directors of the Board and awarded our second annual PDA Arch Angel Award for Outstanding Volunteer to recipient Bernie Billen. . The PDA was commended for program achievements and recognized as both a California and National 2006 Main Street Community. . A number of downtown businesses and the District were recognized with "2006 Best of. . ." awards by Diablo Magazine, the Pleasanton Weekly and the Tri-Valley Herald. BUDGET The assessment revenue and City matching funds budget items for 2007 are projected to be $120,000. As such, there are no proposed changes to the assessment formula. In 2007 the City and the PDA enter into the third year of our five-year agreement, whereby the City agrees to match the annual assessment revenue generated by the businesses within the downtown district. The annual assessment and city matching funds represent approximately 25% of the total 2007 budget, and event revenue comprising 37% of the budgeted revenues. A significant portion of the budget is dependent on the success of events which is contingent on weather. The Board believes it is prudent to maintain a reserve of $55,000 for 2007. Additionally, we have a total of $103,546 in appropriated funds for 2007. This funding will provide for additional marketing, membership education and capital improvement projects including an informational kiosk, murals, signage, downtown beautification and other key projects. The budget includes a full-time Executive Director, a full-time Event Coordinator and a part-time Administrative Assistant. Insurance includes general liability, workers compensation, eventlliquor liability, and Board of Director's Omissions and Errors coverage. For 2007, the PDA is proposing a total of 30 events, with eight street closure days (reserving the option to add 1-2 additional events). The proposed events are as follows: (4) First Wednesday Street Parties (May, June, August and September); (15) Concerts in the Park in Lions Wayside Park (June through early-September); (2) Antique Faires (May and October); (2) Wine Strolls (February and July); (I) Pleasanton Art & Heritage Days Festival (September); (I) Downtown's Magical Holiday Evening (November); (1) Annual Meeting (January); (I)Breakfast with the Board, (July); (3) membership mixers (dates to be determined) and co-sponsor of the 4th of July . Celebration as well as the Hometown Holiday Celebration in December. 3