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Goals & Objectives __ Pleasanton Cultural Plan <br /> <br /> :=:, Audience development activities such as sponsorship ticket packages, <br /> corporate group sales, etc. <br /> <br /> · Identify other opportunities for promotion of P!easanton's cultural activities <br /> (e.g., weekly Farrner's Market, special events, Fairgrounds. etc.) <br /> <br /> · Work with members of the business community to incorporate arts/cultural <br /> event information on area Web sites (e.g., Tri-Valley Visitors & Convention <br /> Bureau, Chamber of Commerce, etc.) <br /> <br /> · Develop a resource listing (e.g., art work available for exhibition. <br /> performing arts ensembles, etc.) for promotion to businesses. educators, <br /> Pleasanton Chamber of Commerce, Tri-Va!ley Visitors & Convention <br /> Bureau, Pleasanton Downtown Association, and other interested panics. <br /> <br /> · With the participation of private funders, businesses and corporations, <br /> volunteers, non-profit arts and cultural organizations, and other government <br /> funding sources, develop a comprehensive Strategic Marketing Plan based <br /> on primary/secondary market research, identification of target audiences and <br /> related promotional strategies (i.e., community ticket booth, arts awareness <br /> campaign, etc.). <br /> <br /> (Budget $25,000, timeline to be determined) <br /> <br /> ~{MS Planning & Research ! 4 <br /> May 1998 <br /> <br /> <br />